Informants in the selling organizations
| Selling organization | Industry | Employees | Focus group interview |
|---|---|---|---|
| Company A | Interior services | 500–1,000 | IT manager |
| Marketing director | |||
| Executive | |||
| Sales director | |||
| Company B | Information and communications technology | 500–1,000 | Chief marketing officer |
| Sales director | |||
| Company C | Health care | 5,000–7,500 | Sales director |
| Chief technology officer | |||
| Development manager | |||
| Brand manager | |||
| Marketing manager | |||
| Communication director | |||
| Company D | Information and communications technology | 2,500–5,000 | Customer director |
| User experience manager | |||
| Social media expert | |||
| Company E | Security services | 1,000–2,500 | Marketing manager |
| Marketing manager |
| Selling organization | Industry | Employees | Focus group interview |
|---|---|---|---|
| Company A | Interior services | 500–1,000 | IT manager |
| Marketing director | |||
| Executive | |||
| Sales director | |||
| Company B | Information and communications technology | 500–1,000 | Chief marketing officer |
| Sales director | |||
| Company C | Health care | 5,000–7,500 | Sales director |
| Chief technology officer | |||
| Development manager | |||
| Brand manager | |||
| Marketing manager | |||
| Communication director | |||
| Company D | Information and communications technology | 2,500–5,000 | Customer director |
| User experience manager | |||
| Social media expert | |||
| Company E | Security services | 1,000–2,500 | Marketing manager |
| Marketing manager |