Descriptive statistics
| Latent variable | Min. | Max. | Sum | % | Average | DT | |
|---|---|---|---|---|---|---|---|
| Subject (SU) | SU1 | 1 | 5 | 1,526 | 61.41 | 3.07 | 1.05 |
| SU2 | 1 | 5 | 1,729 | 69.58 | 3.48 | 1.09 | |
| SU3 | 1 | 5 | 1,676 | 67.44 | 3.37 | 1.01 | |
| Design (DE) | DE1 | 1 | 5 | 1,484 | 59.72 | 2.99 | 0.88 |
| DE2 | 1 | 5 | 1,803 | 72.55 | 3.63 | 1.01 | |
| DE3 | 2 | 5 | 1,961 | 78.91 | 3.95 | 0.87 | |
| Reputation and image (RI) | RI1 | 2 | 5 | 1,905 | 76.66 | 3.83 | 0.87 |
| RI2 | 1 | 5 | 1,927 | 77.55 | 3.88 | 0.92 | |
| Information (IN) | IN1 | 1 | 5 | 1,555 | 62.58 | 3.13 | 1.08 |
| IN2 | 1 | 5 | 1,799 | 72.39 | 3.62 | 0.96 | |
| Firm (FI) | FI1 | 1 | 5 | 2,091 | 84.14 | 4.21 | 1.03 |
| FI2 | 1 | 5 | 1,935 | 77.87 | 3.89 | 0.91 | |
| FI3 | 1 | 5 | 1,995 | 80.28 | 4.01 | 0.98 | |
| Product (PR) | PR1 | 1 | 5 | 1,973 | 79.40 | 3.97 | 0.97 |
| PR2 | 1 | 5 | 1,935 | 77.87 | 3.89 | 0.96 | |
| PR3 | 1 | 5 | 1,955 | 78.67 | 3.93 | 0.97 | |
| Satisfaction (SA) | SA1 | 1 | 5 | 1,644 | 66.16 | 3.31 | 1.20 |
| SA2 | 1 | 5 | 1,700 | 68.41 | 3.42 | 1.17 | |
| Loyalty (LO) | LO1 | 1 | 5 | 1,708 | 68.73 | 3.44 | 1.14 |
| LO2 | 1 | 5 | 1,758 | 70.74 | 3.54 | 1.19 |
| Latent variable | Min. | Max. | Sum | % | Average | DT | |
|---|---|---|---|---|---|---|---|
| Subject (SU) | SU1 | 1 | 5 | 1,526 | 61.41 | 3.07 | 1.05 |
| SU2 | 1 | 5 | 1,729 | 69.58 | 3.48 | 1.09 | |
| SU3 | 1 | 5 | 1,676 | 67.44 | 3.37 | 1.01 | |
| Design (DE) | DE1 | 1 | 5 | 1,484 | 59.72 | 2.99 | 0.88 |
| DE2 | 1 | 5 | 1,803 | 72.55 | 3.63 | 1.01 | |
| DE3 | 2 | 5 | 1,961 | 78.91 | 3.95 | 0.87 | |
| Reputation and image (RI) | RI1 | 2 | 5 | 1,905 | 76.66 | 3.83 | 0.87 |
| RI2 | 1 | 5 | 1,927 | 77.55 | 3.88 | 0.92 | |
| Information (IN) | IN1 | 1 | 5 | 1,555 | 62.58 | 3.13 | 1.08 |
| IN2 | 1 | 5 | 1,799 | 72.39 | 3.62 | 0.96 | |
| Firm (FI) | FI1 | 1 | 5 | 2,091 | 84.14 | 4.21 | 1.03 |
| FI2 | 1 | 5 | 1,935 | 77.87 | 3.89 | 0.91 | |
| FI3 | 1 | 5 | 1,995 | 80.28 | 4.01 | 0.98 | |
| Product (PR) | PR1 | 1 | 5 | 1,973 | 79.40 | 3.97 | 0.97 |
| PR2 | 1 | 5 | 1,935 | 77.87 | 3.89 | 0.96 | |
| PR3 | 1 | 5 | 1,955 | 78.67 | 3.93 | 0.97 | |
| Satisfaction (SA) | SA1 | 1 | 5 | 1,644 | 66.16 | 3.31 | 1.20 |
| SA2 | 1 | 5 | 1,700 | 68.41 | 3.42 | 1.17 | |
| Loyalty (LO) | LO1 | 1 | 5 | 1,708 | 68.73 | 3.44 | 1.14 |
| LO2 | 1 | 5 | 1,758 | 70.74 | 3.54 | 1.19 |
Source: Own elaboration
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