Effects, significance and confirmation of hypotheses
| Latent variable | Path (β) | T | p-values | CH |
|---|---|---|---|---|
| H1 Subject (SU) →Design (DE) | 0.440 | 13.205 | 0.000 | YES |
| H2 Reputation and image (RI)→Firm (FI) | 0.318 | 7.169 | 0.000 | YES |
| H3 Information (IN)→Firm (FI) | 0.319 | 10.048 | 0.000 | YES |
| H4 Design (DE)→Product (PR) | 0.281 | 6.483 | 0.000 | YES |
| H5 Firm (FI)→Product (PR) | 0.434 | 11.128 | 0.000 | YES |
| H6 Product (PR)→Satisfaction (SA) | 0.286 | 5.789 | 0.000 | YES |
| H7 Satisfaction (SA)→Loyalty (LO) | 0.882 | 85.225 | 0.000 | YES |
| Latent variable | Path ( | CH | ||
|---|---|---|---|---|
| 0.440 | 13.205 | 0.000 | YES | |
| 0.318 | 7.169 | 0.000 | YES | |
| 0.319 | 10.048 | 0.000 | YES | |
| 0.281 | 6.483 | 0.000 | YES | |
| 0.434 | 11.128 | 0.000 | YES | |
| 0.286 | 5.789 | 0.000 | YES | |
| 0.882 | 85.225 | 0.000 | YES |
Source: Own elaboration