R2. Q2 and GoF test indicators
| Construct | R2 | AVE | Q2a |
|---|---|---|---|
| Design (DE) | 0.194 | 0.567 | 0.107 |
| Firm (FI) | 0.271 | 0.651 | 0.170 |
| Product (PR) | 0.359 | 0.596 | 0.205 |
| Satisfaction (SA) | 0.192 | 0.898 | 0.151 |
| Loyalty (LE) | 0.779 | 0.872 | 0.670 |
| Average | 0.359 | 0.717 | − |
| GoF | 0.507 | ||
| Construct | AVE | ||
|---|---|---|---|
| Design (DE) | 0.194 | 0.567 | 0.107 |
| Firm (FI) | 0.271 | 0.651 | 0.170 |
| Product (PR) | 0.359 | 0.596 | 0.205 |
| Satisfaction (SA) | 0.192 | 0.898 | 0.151 |
| Loyalty (LE) | 0.779 | 0.872 | 0.670 |
| Average | 0.359 | 0.717 | − |
| GoF | 0.507 | ||
Note: aThis test is a measurement of the degree to which the observed values are reproduced by the model and by its estimated parameters
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