Table IX R 2 . Q 2 and GoF test...

Table IX

R². Q² and GoF test indicators

Construct	R²	AVE	Q^2a
Design (DE)	0.194	0.567	0.107
Firm (FI)	0.271	0.651	0.170
Product (PR)	0.359	0.596	0.205
Satisfaction (SA)	0.192	0.898	0.151
Loyalty (LE)	0.779	0.872	0.670
Average	0.359	0.717	−
GoF	0.507

Note: ^aThis test is a measurement of the degree to which the observed values are reproduced by the model and by its estimated parameters