PLS-MGA multi-group analysis (men and women)
| Latent variable | Dif. path (β) (H-M) | p-values |
|---|---|---|
| H1 Subject (SU) →Design (DE) | 0.263 | 1.000 |
| H2 Reputation and image (RI)→Firm (FI) | 0.141 | 0.966 |
| H3 Information (IN)→Firm (FM) | 0.233 | 0.000 |
| H4 Design (DE)→Product (PR) | 0.198 | 0.016 |
| H5 Firm (FI)→Product (PR) | 0.013 | 0.582 |
| H6 Product (PR)→Satisfaction (SA) | 0.302 | 0.002 |
| H7 Satisfaction (SA)→Loyalty (LE) | 0.049 | 0.008 |
| Latent variable | Dif. path ( | |
|---|---|---|
| 0.263 | 1.000 | |
| 0.141 | 0.966 | |
| 0.233 | 0.000 | |
| 0.198 | 0.016 | |
| 0.013 | 0.582 | |
| 0.302 | 0.002 | |
| 0.049 | 0.008 |
Source: Own elaboration