Case study fact sheet
| Research methodology | Single case broken down into different sub-units. Exploratory study |
| Geographical ambit | The whole country of Spain |
| Universe | Spanish emblematic hotels |
| Type of sampling | Theoretical, non-statistical sampling |
| Sample | Network of Spanish Tourist Paradors |
| Data collection methods | Extraction from user-generated online content |
| Information sources | Online platform of the Network of Spanish Tourist Paradors |
| Key contributors | Parador guests belonging to loyalty programme |
| Data analysis methods | Text and opinion mining |
| Study period | January 2014-March 2016 |
| Research methodology | Single case broken down into different sub-units. Exploratory study |
| Geographical ambit | The whole country of Spain |
| Universe | Spanish emblematic hotels |
| Type of sampling | Theoretical, non-statistical sampling |
| Sample | Network of Spanish Tourist Paradors |
| Data collection methods | Extraction from user-generated online content |
| Information sources | Online platform of the Network of Spanish Tourist Paradors |
| Key contributors | Parador guests belonging to loyalty programme |
| Data analysis methods | Text and opinion mining |
| Study period | January 2014-March 2016 |
Source: Based on Villareal and Landeta (2010)
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