The main theoretical frameworks
| Theory | Authors | Periods | Number of papers |
|---|---|---|---|
| Construal Level Theory | Liberman and Trope (2008), Trope and Liberman (2010), Trope et al. (2007), Van Boven et al. (2010) | 2013–2015 | 1 |
| 2016–2018 | 2 | ||
| 2019–2021 | 2 | ||
| Theory of Planned Behavior/Theory of Reasoned Action | Ajzen (1985, 1991), Ajzen and Fishbein (1980), Fishbein and Ajzen (1975) | 2013–2015 | 3 |
| 2016–2018 | 11 | ||
| 2019–2021 | 9 | ||
| Attribution Theory | Fritz (1958), Kelley (1973) | 2016–2018 | 2 |
| 2019–2021 | 1 | ||
| Costly Signaling Theory | Bird and Smith (2005), Miller (2000) | 2013–2015 | 1 |
| 2019–2021 | 2 | ||
| Hierarchy of Effects Theory | Lavidge and Steiner (1961) | 2013–2015 | 1 |
| 2016–2018 | 1 | ||
| Perceived Consumer Effectiveness | Belz and Peattie (2009) | 2013–2015 | 1 |
| 2016–2018 | 1 | ||
| Regulatory Focus Theory | Higgins (1997) | 2013–2015 | 1 |
| 2019–2021 | 1 | ||
| Self-determination Theory | Deci and Ryan (1985) | 2013–2015 | 1 |
| 2019–2021 | 1 | ||
| Stakeholder Theory | Freeman (1984) | 2010–2012 | 1 |
| 2013–2015 | 1 | ||
| Triple Bottom Line | Elkington (1997) | 2013–2015 | 1 |
| 2016–2018 | 1 | ||
| Value-Belief-Norm Model | Stern (2000) | 2013–15 | 1 |
| 2016–18 | 1 | ||
| Consumer Demand Theory | Louviere et al. (2000), Varian (2009) | 2010–2012 | 2 |
| Signaling Theory | Rynes (1991), Spence (1973) | 2019–2021 | 2 |
| Value-attitude-behavior Model | Homer and Kahle (1988) | 2016–2018 | 2 |
| Theory | Authors | Periods | Number of papers |
|---|---|---|---|
| Construal Level Theory | 2013–2015 | 1 | |
| 2016–2018 | 2 | ||
| 2019–2021 | 2 | ||
| Theory of Planned Behavior/Theory of Reasoned Action | 2013–2015 | 3 | |
| 2016–2018 | 11 | ||
| 2019–2021 | 9 | ||
| Attribution Theory | 2016–2018 | 2 | |
| 2019–2021 | 1 | ||
| Costly Signaling Theory | 2013–2015 | 1 | |
| 2019–2021 | 2 | ||
| Hierarchy of Effects Theory | 2013–2015 | 1 | |
| 2016–2018 | 1 | ||
| Perceived Consumer Effectiveness | 2013–2015 | 1 | |
| 2016–2018 | 1 | ||
| Regulatory Focus Theory | 2013–2015 | 1 | |
| 2019–2021 | 1 | ||
| Self-determination Theory | 2013–2015 | 1 | |
| 2019–2021 | 1 | ||
| Stakeholder Theory | 2010–2012 | 1 | |
| 2013–2015 | 1 | ||
| Triple Bottom Line | 2013–2015 | 1 | |
| 2016–2018 | 1 | ||
| Value-Belief-Norm Model | 2013–15 | 1 | |
| 2016–18 | 1 | ||
| Consumer Demand Theory | 2010–2012 | 2 | |
| Signaling Theory | 2019–2021 | 2 | |
| Value-attitude-behavior Model | 2016–2018 | 2 |
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