Table 3

Key findings and future research agenda

Mainstream themes
  • •

    Attitude-intentions-behavior hierarchy

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    Food and clothing as the major contributors to the Earth's pollution

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    Recycling, sharing and used clothing fall into the topic of circular economy

Emerging themes
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    The “eco” movement spreads: eco-fashion, eco-tourism, eco-certification, eco-friendly clothing

  • •

    The analysis of the effectiveness of marketing communication focuses on sustainable claims

  • •

    The influence of social media and peers on boosting sustainable shopping behaviors emerges

Unexplored themes
  • •

    The impact of electronic commerce on environmental sustainability

  • •

    The role of pack in shaping the product sustainability perception

Research questions?
  • •

    How to decrease the negative perception associated to second-hand clothing use?

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    How to leverage on social media and interpersonal relationships to shape sustainable perceptions and actions?

  • •

    Do consumers perceive the actual environmental impact and costs associated to the online purchases?

  • •

    Are sustainable pack materials and reusable packaging able to influence consumers' pro-environmental benefits evaluation and consumption choices?

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