Key findings and future research agenda
| Mainstream themes |
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| Emerging themes |
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| Unexplored themes |
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| Research questions? |
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Attitude-intentions-behavior hierarchy Food and clothing as the major contributors to the Earth's pollution Recycling, sharing and used clothing fall into the topic of circular economy |
The “eco” movement spreads: eco-fashion, eco-tourism, eco-certification, eco-friendly clothing The analysis of the effectiveness of marketing communication focuses on sustainable claims The influence of social media and peers on boosting sustainable shopping behaviors emerges |
The impact of electronic commerce on environmental sustainability The role of pack in shaping the product sustainability perception |
How to decrease the negative perception associated to second-hand clothing use? How to leverage on social media and interpersonal relationships to shape sustainable perceptions and actions? Do consumers perceive the actual environmental impact and costs associated to the online purchases? Are sustainable pack materials and reusable packaging able to influence consumers' pro-environmental benefits evaluation and consumption choices? |
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