Variables included in the model
| Variable | Mean | SD | Typology | Note |
|---|---|---|---|---|
| Like | 537.4 | 674.5 | Log | Logarithm of the total number of likes for each post |
| Lockdown | – | – | Dummy | Period from March 11, 2020 to May 17, 2020 |
| Post-lockdown | – | – | Dummy | Period from May 18, 2020 to September 30, 2020 |
| Stars | – | – | Dummy | Michelin stars conferred to each restaurant. Restaurants with two- and three-stars are considered in the model |
| Weekend | – | – | Dummy | The day of posting. The weekend days considered Saturday and Sunday |
| Morning | – | – | Dummy | Time slot from 6 to 12 a.m. |
| Afternoon | – | – | Dummy | Time slot from 12 to 6 p.m. |
| Evening | – | – | Dummy | Time slot from 6 to 12 p.m. |
| Page likes | 58172.2 | 86627.8 | Log | Logarithm of the total number of followers of each restaurant account |
| Words count | 39.6 | 42.7 | Log | Logarithm of the total number of words in each post |
| Total posts | 1083.9 | 942.1 | Log | Logarithm of the total number of posts published by each restaurant from the activation of their profile |
| Hashtag count | 9.7 | 8.5 | Numeric | Total number of hashtags included in each post |
| Mention | 0.8 | 1.6 | Dummy | Total number of mentions included in each post |
| Variable | Mean | SD | Typology | Note |
|---|---|---|---|---|
| Like | 537.4 | 674.5 | Log | Logarithm of the total number of likes for each post |
| Lockdown | – | – | Dummy | Period from March 11, 2020 to May 17, 2020 |
| Post-lockdown | – | – | Dummy | Period from May 18, 2020 to September 30, 2020 |
| Stars | – | – | Dummy | Michelin stars conferred to each restaurant. Restaurants with two- and three-stars are considered in the model |
| Weekend | – | – | Dummy | The day of posting. The weekend days considered Saturday and Sunday |
| Morning | – | – | Dummy | Time slot from 6 to 12 a.m. |
| Afternoon | – | – | Dummy | Time slot from 12 to 6 p.m. |
| Evening | – | – | Dummy | Time slot from 6 to 12 p.m. |
| Page likes | 58172.2 | 86627.8 | Log | Logarithm of the total number of followers of each restaurant account |
| Words count | 39.6 | 42.7 | Log | Logarithm of the total number of words in each post |
| Total posts | 1083.9 | 942.1 | Log | Logarithm of the total number of posts published by each restaurant from the activation of their profile |
| Hashtag count | 9.7 | 8.5 | Numeric | Total number of hashtags included in each post |
| Mention | 0.8 | 1.6 | Dummy | Total number of mentions included in each post |
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