Table 3 Penalty analysis in euros and... | Emerald Publishing

Table 3

Penalty analysis in euros and overall liking (n = 122) for a new apple cultivar

Variables	% of	WTP		Overall liking
	Responses not JAR	β	SE	β	SE
Intercept		1.707***	0.294	8.062***	0.128
Too crunchy	13.12	−0.708***	0.173	−0.524	0.476
Not crunchy enough	4.92	−0.764**	0.374	−2.176***	0.604
Too juicy	10.66	0.370	0.231	−0.024	0.344
Not juicy enough	8.20	0.074	0.293	0.626	0.398
Too sweet	9.84	0.037	0.192	0.163	0.337
Not sweet enough	20.49	−0.231	0.220	−0.960***	0.320
Too sour	14.75	−0.288	0.233	0.055	0.324
Not sour enough	15.58	−0.094	0.177	−0.195	0.213
Too much flavour	7.38	−0.509	0.291	0.039	0.341
Not enough flavour	23.77	−0.340**	0.164	−0.450**	0.217
P₀		0.561***	0.173
ML R²		0.264
R²				0.321
p		0.000		0.000

Variables	% of	WTP		Overall liking
	Responsesnot JAR	β	SE	β	SE
Intercept		1.707***	0.294	8.062***	0.128
Too crunchy	13.12	−0.708***	0.173	−0.524	0.476
Not crunchy enough	4.92	−0.764**	0.374	−2.176***	0.604
Too juicy	10.66	0.370	0.231	−0.024	0.344
Not juicy enough	8.20	0.074	0.293	0.626	0.398
Too sweet	9.84	0.037	0.192	0.163	0.337
Not sweet enough	20.49	−0.231	0.220	−0.960***	0.320
Too sour	14.75	−0.288	0.233	0.055	0.324
Not sour enough	15.58	−0.094	0.177	−0.195	0.213
Too much flavour	7.38	−0.509	0.291	0.039	0.341
Not enough flavour	23.77	−0.340**	0.164	−0.450**	0.217
P₀		0.561***	0.173
ML R²		0.264
R²				0.321
p		0.000		0.000

Note(s): *p < 0.10, **p < 0.05, ***p < 0.01

P₀=Starting bidding price

Source(s): Authors work