Themes and codes
| Themes | Example of codes |
|---|---|
| Environmental knowledge | Sustainability, sustainable, natural, local market, small producers, tote bag, reciclying, reusable, km 0 products, organic food, bulk goods … |
| Dietary choices | Diet, omnivorous, Mediterranean diet, flexitarian … |
| Health and well-being | Healthy food, home-made, exercise, sugar-free, ultraprocessed food, vegetables, fruits … |
| Good ethical actions | Fair trade, avoiding meat products, responsible consumption … |
| Self-development | Discover, new, try … |
| Co-creation and innovation | Experience, opinion, social media, theme restaurant, food truck, live music, special … |
| Social media influence | Recommendations, inspiration, evaluation, review … |
| Personalisation | Personalise, adapt … |
| Human service | Service, waiter … |
| Local food and culture preservation | Traditional, preserve, discover, local restaurants, local food, culture … |
| Community | Community, local … |
| Themes | Example of codes |
|---|---|
| Environmental knowledge | Sustainability, sustainable, natural, local market, small producers, tote bag, reciclying, reusable, km 0 products, organic food, bulk goods … |
| Dietary choices | Diet, omnivorous, Mediterranean diet, flexitarian … |
| Health and well-being | Healthy food, home-made, exercise, sugar-free, ultraprocessed food, vegetables, fruits … |
| Good ethical actions | Fair trade, avoiding meat products, responsible consumption … |
| Self-development | Discover, new, try … |
| Co-creation and innovation | Experience, opinion, social media, theme restaurant, food truck, live music, special … |
| Social media influence | Recommendations, inspiration, evaluation, review … |
| Personalisation | Personalise, adapt … |
| Human service | Service, waiter … |
| Local food and culture preservation | Traditional, preserve, discover, local restaurants, local food, culture … |
| Community | Community, local … |
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