Table 2

Measurement instruments

FactorItemDescription
Business ethicsGOV1There is a clear vision of the objectives that guide my university
GOV2It is managed with ethics and transparency
GOV3It takes into consideration its stakeholders in their management decisions
Community outreachCOMOUT1Exerts positive influence on society
COMOUT2Supports good causes
COMOUT3My university cares about their stakeholders' well being
LegitimacyLEGGLOB1My university is an essential institution for society´s development
LEGGLOB2The actions and activities developed by my university are appropriate (consistent with social norms, values and believes)
Faculty engagementFACENG1I am committed in my relationship with my university
FACENG2I would defend this university if others criticized it
FACENG3If had to do additional courses or studies, my university would be my first choice
FACENG4If someone asked for advice, I would recommend my university
FACENG5I will encourage friends and family to study in my university

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