Comparison of R2 between PLS mode A, PLS mode B and canonical correlation weights using the ECSI data set
| PLS Mode A | PLS Mode B | Canonical correlation weights | |
|---|---|---|---|
| Composite weights | |||
| imag1 | 0.263 | 0.138 | 0.521 |
| imag2 | 0.226 | 0.204 | –0.118 |
| imag3 | 0.229 | 0.123 | –0.266 |
| imag4 | 0.342 | 0.383 | –0.251 |
| imag5 | 0.366 | 0.520 | –0.850 |
| cusa1 | 0.371 | 0.347 | –0.351 |
| cusa2 | 0.366 | 0.146 | –0.107 |
| cusa3 | 0.462 | 0.676 | –0.703 |
| cusco | 1 | 1 | 1 |
| cusl1 | 0.452 | 0.208 | –0.244 |
| cusl2 | 0.133 | 0.105 | –0.092 |
| cusl3 | 0.658 | 0.856 | –0.833 |
| Regression of loyalty | |||
| Image | 0.206 | 0.183 | 0.201 |
| Satisfaction | 0.481 | 0.524 | 0.560 |
| Complaints | 0.066 | 0.074 | –0.086 |
| R2 | 0.462 | 0.499 | 0.514 |
| PLS Mode A | PLS Mode B | Canonical correlation weights | |
|---|---|---|---|
| imag1 | 0.263 | 0.138 | 0.521 |
| imag2 | 0.226 | 0.204 | –0.118 |
| imag3 | 0.229 | 0.123 | –0.266 |
| imag4 | 0.342 | 0.383 | –0.251 |
| imag5 | 0.366 | 0.520 | –0.850 |
| cusa1 | 0.371 | 0.347 | –0.351 |
| cusa2 | 0.366 | 0.146 | –0.107 |
| cusa3 | 0.462 | 0.676 | –0.703 |
| cusco | 1 | 1 | 1 |
| cusl1 | 0.452 | 0.208 | –0.244 |
| cusl2 | 0.133 | 0.105 | –0.092 |
| cusl3 | 0.658 | 0.856 | –0.833 |
| Image | 0.206 | 0.183 | 0.201 |
| Satisfaction | 0.481 | 0.524 | 0.560 |
| Complaints | 0.066 | 0.074 | –0.086 |
| 0.462 | 0.499 | 0.514 | |
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