Table 1.

Comparison of R2 between PLS mode A, PLS mode B and canonical correlation weights using the ECSI data set

PLS Mode APLS Mode BCanonical correlation weights
Composite weights
imag10.2630.1380.521
imag20.2260.204–0.118
imag30.2290.123–0.266
imag40.3420.383–0.251
imag50.3660.520–0.850
cusa10.3710.347–0.351
cusa20.3660.146–0.107
cusa30.4620.676–0.703
cusco111
cusl10.4520.208–0.244
cusl20.1330.105–0.092
cusl30.6580.856–0.833
Regression of loyalty
Image0.2060.1830.201
Satisfaction0.4810.5240.560
Complaints0.0660.074–0.086
R20.4620.4990.514

or Create an Account

Close Modal
Close Modal