Correlations between the PLS composites and unit weighted composites using the ECSI data and model
| PLS Mode A composites | Unit weight composites | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | 11 | 12 | 13 | 15 | 16 | ||
| 1 | Image | 1 | ||||||||||||||
| 2 | Expectation | 0.505 | 1 | |||||||||||||
| 3 | Quality | 0.749 | 0.557 | 1 | ||||||||||||
| 4 | Value | 0.508 | 0.361 | 0.586 | 1 | |||||||||||
| 5 | Satisfaction | 0.693 | 0.510 | 0.795 | 0.606 | 1 | ||||||||||
| 6 | Complaints | 0.475 | 0.257 | 0.532 | 0.355 | 0.526 | 1 | |||||||||
| 7 | Loyalty | 0.564 | 0.380 | 0.538 | 0.530 | 0.656 | 0.418 | 1 | ||||||||
| 8 | Image | 0.997 | 0.507 | 0.744 | 0.510 | 0.685 | 0.463 | 0.557 | 1 | |||||||
| 9 | Expectation | 0.506 | 0.999 | 0.557 | 0.361 | 0.510 | 0.257 | 0.380 | 0.508 | 1 | ||||||
| 10 | Quality | 0.744 | 0.554 | 0.999 | 0.578 | 0.788 | 0.528 | 0.533 | 0.739 | 0.553 | 1 | |||||
| 11 | Value | 0.501 | 0.359 | 0.579 | 0.999 | 0.599 | 0.351 | 0.524 | 0.503 | 0.359 | 0.572 | 1 | ||||
| 12 | Satisfaction | 0.690 | 0.512 | 0.794 | 0.600 | 0.999 | 0.519 | 0.652 | 0.683 | 0.513 | 0.788 | 0.593 | 1 | |||
| 13 | Complaints | 0.475 | 0.257 | 0.532 | 0.355 | 0.526 | 1.000 | 0.418 | 0.463 | 0.257 | 0.528 | 0.351 | 0.519 | 1 | ||
| 14 | Loyalty | 0.513 | 0.355 | 0.473 | 0.499 | 0.585 | 0.386 | 0.932 | 0.507 | 0.356 | 0.466 | 0.497 | 0.580 | 0.386 | 1 | |
| 16 | Loyalty, excl item 2 | 0.554 | 0.370 | 0.528 | 0.516 | 0.637 | 0.390 | 0.986 | 0.548 | 0.370 | 0.525 | 0.510 | 0.632 | 0.390 | 0.879 | 1 |
| PLS Mode A composites | Unit weight composites | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | 11 | 12 | 13 | 15 | 16 | ||
| 1 | Image | 1 | ||||||||||||||
| 2 | Expectation | 0.505 | 1 | |||||||||||||
| 3 | Quality | 0.749 | 0.557 | 1 | ||||||||||||
| 4 | Value | 0.508 | 0.361 | 0.586 | 1 | |||||||||||
| 5 | Satisfaction | 0.693 | 0.510 | 0.795 | 0.606 | 1 | ||||||||||
| 6 | Complaints | 0.475 | 0.257 | 0.532 | 0.355 | 0.526 | 1 | |||||||||
| 7 | Loyalty | 0.564 | 0.380 | 0.538 | 0.530 | 0.656 | 0.418 | 1 | ||||||||
| 8 | Image | 0.507 | 0.744 | 0.510 | 0.685 | 0.463 | 0.557 | 1 | ||||||||
| 9 | Expectation | 0.506 | 0.557 | 0.361 | 0.510 | 0.257 | 0.380 | 0.508 | 1 | |||||||
| 10 | Quality | 0.744 | 0.554 | 0.578 | 0.788 | 0.528 | 0.533 | 0.739 | 0.553 | 1 | ||||||
| 11 | Value | 0.501 | 0.359 | 0.579 | 0.599 | 0.351 | 0.524 | 0.503 | 0.359 | 0.572 | 1 | |||||
| 12 | Satisfaction | 0.690 | 0.512 | 0.794 | 0.600 | 0.519 | 0.652 | 0.683 | 0.513 | 0.788 | 0.593 | 1 | ||||
| 13 | Complaints | 0.475 | 0.257 | 0.532 | 0.355 | 0.526 | 0.418 | 0.463 | 0.257 | 0.528 | 0.351 | 0.519 | 1 | |||
| 14 | Loyalty | 0.513 | 0.355 | 0.473 | 0.499 | 0.585 | 0.386 | 0.507 | 0.356 | 0.466 | 0.497 | 0.580 | 0.386 | 1 | ||
| 16 | Loyalty, excl item 2 | 0.554 | 0.370 | 0.528 | 0.516 | 0.637 | 0.390 | 0.548 | 0.370 | 0.525 | 0.510 | 0.632 | 0.390 | 0.879 | 1 | |
Notes:
Correlations between a PLS composite and corresponding unweighted composite are italic
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