Table 2.

Correlations between the PLS composites and unit weighted composites using the ECSI data and model

PLS Mode A compositesUnit weight composites
123456789101112131516
1Image1              
2Expectation0.5051             
3Quality0.7490.5571            
4Value0.5080.3610.5861           
5Satisfaction0.6930.5100.7950.6061          
6Complaints0.4750.2570.5320.3550.5261         
7Loyalty0.5640.3800.5380.5300.6560.4181        
8Image0.9970.5070.7440.5100.6850.4630.5571       
9Expectation0.5060.9990.5570.3610.5100.2570.3800.5081      
10Quality0.7440.5540.9990.5780.7880.5280.5330.7390.5531     
11Value0.5010.3590.5790.9990.5990.3510.5240.5030.3590.5721    
12Satisfaction0.6900.5120.7940.6000.9990.5190.6520.6830.5130.7880.5931   
13Complaints0.4750.2570.5320.3550.5261.0000.4180.4630.2570.5280.3510.5191  
14Loyalty0.5130.3550.4730.4990.5850.3860.9320.5070.3560.4660.4970.5800.3861 
16Loyalty, excl item 20.5540.3700.5280.5160.6370.3900.9860.5480.3700.5250.5100.6320.3900.8791

Notes:

Correlations between a PLS composite and corresponding unweighted composite are italic

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