Factor analysis of the corporate reputation data set
| Indicator | Factors | ||
|---|---|---|---|
| Factor 1: Like | Factor 2: Cusl | Factor 3: Comp | |
| comp1 | 0.412 | 0.083 | 0.302 |
| comp2 | –0.017 | 0.033 | 0.777 |
| comp3 | 0.017 | –0.027 | 0.833 |
| like1 | 0.796 | 0.015 | 0.031 |
| like2 | 0.846 | –0.007 | –0.071 |
| like3 | 0.655 | 0.033 | 0.096 |
| cusl1 | 0.210 | 0.548 | 0.043 |
| cusl2 | –0.025 | 0.983 | –0.023 |
| cusl3 | –0.003 | 0.713 | 0.038 |
| Indicator | Factors | ||
|---|---|---|---|
| Factor 1: Like | Factor 2: Cusl | Factor 3: Comp | |
| comp1 | 0.083 | ||
| comp2 | –0.017 | 0.033 | |
| comp3 | 0.017 | –0.027 | |
| like1 | 0.015 | 0.031 | |
| like2 | –0.007 | –0.071 | |
| like3 | 0.033 | 0.096 | |
| cusl1 | 0.043 | ||
| cusl2 | –0.025 | –0.023 | |
| cusl3 | –0.003 | 0.038 | |
Notes:
Principal axis factoring with oblimin rotation. Loadings exceeding 0.1 in absolute value are Italic
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