Table 3 Internal consistency reliability...

Table 3

Internal consistency reliability

Variable	Item	Outer loadings	Cronbach's alpha	rho_A	Composite reliability	Average variance extracted (AVE)
Familiarity	BS1	0.872	0.868	0.877	0.905	0.657
	BS2	0.855
	BS3	0.752
	BS4	0.838
	RR3	0.724
Associations	B11	0.826	0.927	0.933	0.939	0.631
	B12	0.834
	BD1	0.759
	BD4	0.751
	BD5	0.841
	BR1	0.748
	BR2	0.761
	BR3	0.796
	BR4	0.829
Commitment	BCA1	0.864	0.916	0.926	0.933	0.667
	BCA2	0.894
	BCA3	0.780
	BCA4	0.839
	BCE1	0.756
	BCE3	0.805
	BCE4	0.768
Brand Equity	ID1	0.876	0.932	0.936	0.945	0.713
	ID2	0.839
	ID3	0.891
	ID4	0.826
	ID5	0.866
	ID6	0.861
	ID7	0.742

Variable	Item	Outer loadings	Cronbach's alpha	rho_A	Composite reliability	Average variance extracted (AVE)
Familiarity	BS1	0.872	0.868	0.877	0.905	0.657
	BS2	0.855
	BS3	0.752
	BS4	0.838
	RR3	0.724
Associations	B11	0.826	0.927	0.933	0.939	0.631
	B12	0.834
	BD1	0.759
	BD4	0.751
	BD5	0.841
	BR1	0.748
	BR2	0.761
	BR3	0.796
	BR4	0.829
Commitment	BCA1	0.864	0.916	0.926	0.933	0.667
	BCA2	0.894
	BCA3	0.780
	BCA4	0.839
	BCE1	0.756
	BCE3	0.805
	BCE4	0.768
Brand Equity	ID1	0.876	0.932	0.936	0.945	0.713
	ID2	0.839
	ID3	0.891
	ID4	0.826
	ID5	0.866
	ID6	0.861
	ID7	0.742

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