Table 4 Item cross loadings Familiarity...

Table 4

Item cross loadings

	Familiarity	Associations	Commitment	Brand equity
BS1	0.872	0.442	0.542	0.404
BS2	0.855	0.471	0.650	0.473
BS3	0.752	0.692	0.376	0.437
BS4	0.838	0.572	0.588	0.459
RR3	0.724	0.527	0.344	0.329
BA1	0.595	0.826	0.531	0.550
BA2	0.525	0.834	0.456	0.494
BD1	0.453	0.759	0.504	0.572
BD4	0.577	0.751	0.497	0.558
BD5	0.556	0.841	0.385	0.459
BR1	0.497	0.748	0.267	0.336
BR2	0.541	0.761	0.343	0.440
BR3	0.516	0.796	0.284	0.465
BR4	0.513	0.829	0.551	0.627
BCA1	0.555	0.443	0.864	0.611
BCA2	0.524	0.460	0.894	0.632
BCA3	0.562	0.450	0.780	0.439
BCA4	0.559	0.507	0.839	0.580
BCE1	0.457	0.392	0.756	0.421
BCE3	0.435	0.291	0.805	0.512
BCE4	0.502	0.582	0.768	0.616
ID1	0.488	0.535	0.636	0.876
ID2	0.361	0.520	0.531	0.839
ID3	0.444	0.598	0.595	0.891
ID4	0.466	0.577	0.535	0.826
ID5	0.544	0.542	0.627	0.866
ID6	0.415	0.571	0.547	0.861
ID7	0.360	0.464	0.524	0.742

	Familiarity	Associations	Commitment	Brand equity
BS1	0.872	0.442	0.542	0.404
BS2	0.855	0.471	0.650	0.473
BS3	0.752	0.692	0.376	0.437
BS4	0.838	0.572	0.588	0.459
RR3	0.724	0.527	0.344	0.329
BA1	0.595	0.826	0.531	0.550
BA2	0.525	0.834	0.456	0.494
BD1	0.453	0.759	0.504	0.572
BD4	0.577	0.751	0.497	0.558
BD5	0.556	0.841	0.385	0.459
BR1	0.497	0.748	0.267	0.336
BR2	0.541	0.761	0.343	0.440
BR3	0.516	0.796	0.284	0.465
BR4	0.513	0.829	0.551	0.627
BCA1	0.555	0.443	0.864	0.611
BCA2	0.524	0.460	0.894	0.632
BCA3	0.562	0.450	0.780	0.439
BCA4	0.559	0.507	0.839	0.580
BCE1	0.457	0.392	0.756	0.421
BCE3	0.435	0.291	0.805	0.512
BCE4	0.502	0.582	0.768	0.616
ID1	0.488	0.535	0.636	0.876
ID2	0.361	0.520	0.531	0.839
ID3	0.444	0.598	0.595	0.891
ID4	0.466	0.577	0.535	0.826
ID5	0.544	0.542	0.627	0.866
ID6	0.415	0.571	0.547	0.861
ID7	0.360	0.464	0.524	0.742

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