Structural model results
| Original sample (O) | Sample mean (M) | Standard deviation (STDEV) | T statistics (|O/STDEV|) | p values | |
|---|---|---|---|---|---|
| Familiarity > Brand equity | −0.060 | −0.056 | 0.112 | 0.540 | 0.589 |
| Associations > Brand equity | 0.418 | 0.419 | 0.065 | 6.473 | 0.000 |
| Commitment > Brand equity | 0.484 | 0.483 | 0.076 | 6.374 | 0.000 |
| Original sample (O) | Sample mean (M) | Standard deviation (STDEV) | |||
|---|---|---|---|---|---|
| Familiarity > Brand equity | −0.060 | −0.056 | 0.112 | 0.540 | 0.589 |
| Associations > Brand equity | 0.418 | 0.419 | 0.065 | 6.473 | 0.000 |
| Commitment > Brand equity | 0.484 | 0.483 | 0.076 | 6.374 | 0.000 |
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