Summary of hypothesis testing
| Path value | t-value | p values | Decision | |
|---|---|---|---|---|
| Familiarity > Brand equity | −0.060 | 0.540 | 0.589 | Not supported |
| Associations > Brand equity | 0.418 | 6.473 | 0.000 | Supported |
| Commitment > Brand equity | 0.484 | 6.374 | 0.000 | Supported |
| Path value | Decision | |||
|---|---|---|---|---|
| Familiarity > Brand equity | −0.060 | 0.540 | 0.589 | Not supported |
| Associations > Brand equity | 0.418 | 6.473 | 0.000 | Supported |
| Commitment > Brand equity | 0.484 | 6.374 | 0.000 | Supported |
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