A literature review on CSR and brand performance by year
| Citation | Data source | Theoretical framework | Estimation | Relevant findings in our context |
|---|---|---|---|---|
| Guzmán and Davis (2017) | Surveys of 370 undergraduate students (primary data) | Not explicitly mentioned | Structural equation modeling (SEM) | Two types of brand–cause fit (value and function) have differential effects on attitude toward the brand and ad, which in turn influence brand equity |
| Sierra et al. (2017) | Surveys (primary data) | Various related to business ethics | Structural equation modeling (SEM) | CSR impacts brand equity through higher perceived ethical image of the firm |
| Cha et al. (2016) | Surveys (primary data) | Self-expansion theory | Structural equation modeling (SEM) | CSR brand fit increases service brand loyalty |
| Tingchi Liu et al. (2014) | Surveys (primary data) | Not explicitly mentioned | Regression | Customers’ brand preference via perceived brand quality in Chinese hotels can be enhanced by CSR performance |
| Hur et al. (2014) | Surveys (primary data) | Resource-based view (RBV) | Structural equation modeling (SEM) | CSR impacts brand equity and the effect is mediated by brand credibility and corporate reputation |
| Torres et al. (2012) | SGP database; Interbrand | Stakeholder theory (implied) | Partial adjustment model | CSR increases global brand equity |
| Bigné et al. (2012) | Surveys (primary data) | Pyramid conception of CSR | Structural equation modeling (SEM) | CSR – brand fit influences brand CSR perception |
| Lindgreen et al. (2012) | Multiple case-based approach from five firms | Brand leadership framework | Qualitative | Firms link CSR to their brand building both directly and indirectly |
| Lai et al. (2010) | Surveys (primary data) | Stakeholder theory | Structural equation modeling (SEM) | CSR impacts brand performance and the effect is mediated by industrial brand equity and corporate reputation |
| Melo and Galan (2011) | Panel data | Instrumental stakeholder theory | Panel data regression | CSR positively impacts brand value and has a long-term impact on corporate performance |
| Berens et al. (2005) | Surveys (primary data) | Accessibility–diagnosticity framework | Hierarchical regressions | CSR partially mediates the effect of corporate brand knowledge on product attitudes |
| Werther and Chandler (2005) | Conceptual | Institutional theory and stakeholder theory | Conceptual article | CSR offers corporate brand insurance against management lapses |
| Klein and Dawar (2004) | Experimental | Attribution theory | ANOVA | CSR increases firm performance through improved consumer brand evaluations and protects a firm from negative impact of product harm crises |
| Sen and Bhattacharya (2001) | Experimental | Congruence theory | ANOVA | A company’s CSR initiatives will enhance consumers’ evaluations of that company |
| Citation | Data source | Theoretical framework | Estimation | Relevant findings in our context |
|---|---|---|---|---|
| Surveys of 370 undergraduate students (primary data) | Not explicitly mentioned | Structural equation modeling (SEM) | Two types of brand–cause fit (value and function) have differential effects on attitude toward the brand and ad, which in turn influence brand equity | |
| Surveys (primary data) | Various related to business ethics | Structural equation modeling (SEM) | CSR impacts brand equity through higher perceived ethical image of the firm | |
| Surveys (primary data) | Self-expansion theory | Structural equation modeling (SEM) | CSR brand fit increases service brand loyalty | |
| Surveys (primary data) | Not explicitly mentioned | Regression | Customers’ brand preference via perceived brand quality in Chinese hotels can be enhanced by CSR performance | |
| Surveys (primary data) | Resource-based view (RBV) | Structural equation modeling (SEM) | CSR impacts brand equity and the effect is mediated by brand credibility and corporate reputation | |
| SGP database; Interbrand | Stakeholder theory (implied) | Partial adjustment model | CSR increases global brand equity | |
| Surveys (primary data) | Pyramid conception of CSR | Structural equation modeling (SEM) | CSR – brand fit influences brand CSR perception | |
| Multiple case-based approach from five firms | Brand leadership framework | Qualitative | Firms link CSR to their brand building both directly and indirectly | |
| Surveys (primary data) | Stakeholder theory | Structural equation modeling (SEM) | CSR impacts brand performance and the effect is mediated by industrial brand equity and corporate reputation | |
| Panel data | Instrumental stakeholder theory | Panel data regression | CSR positively impacts brand value and has a long-term impact on corporate performance | |
| Surveys (primary data) | Accessibility–diagnosticity framework | Hierarchical regressions | CSR partially mediates the effect of corporate brand knowledge on product attitudes | |
| Conceptual | Institutional theory and stakeholder theory | Conceptual article | CSR offers corporate brand insurance against management lapses | |
| Experimental | Attribution theory | ANOVA | CSR increases firm performance through improved consumer brand evaluations and protects a firm from negative impact of product harm crises | |
| Experimental | Congruence theory | ANOVA | A company’s CSR initiatives will enhance consumers’ evaluations of that company |
Sharing content requires targeting cookies to be enabled. Please update your cookie preferences to use this feature.