Table 7

Full results with trust as mediator

SBBT
Standard regression estimatesp-valueStandard regression estimatesp-value
Total effects
BT0.5840.0010 
BL0.6960.0010.210.005
Direct effects
BT0.5840.0010 
BL0.5740.0010.210.005
Indirect effects
BT0 0 
BL0.1220.0040–

Note(s): SB = customer satisfaction; BL = Customer loyalty; BT = Customer trust

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