Table 4 Construct reliability analysis... | Emerald Publishing

Table 4

Construct reliability analysis

Latent variables constructs	Measure items		Cronbach's α	Composite reliability	Standardized item loading	CITC
Production-marketing integration (PMI)			0.851	0.853
	1	Joint activities in new product development (PMI1)			0.683	0.6235
	2	Coordinating to solve daily problem (PMI2)			0.683	0.6141
	3	Information sharing through ERP system (PMI3)			0.587	0.5428
	4	Collaboration in demand forecasting (PMI4)			0.701	0.6451
	5	Marketing department consulting with production department when making sales plan (PMI5)			0.709	0.6396
	6	Production department consulting with marketing department when making production plan (PMI6)			0.611	0.5640
	7	Joint activities in process improvement (PMI7)			0.737	0.6657
BTO competitiveness (BTOC)			0.7008	0.704
	1	Product delivery capability (BTOC1)			0.574	0.4688
	2	Flexibility of responding to customer demand (BTOC2)			0.676	0.5264
	3	Capability of customer service (BTOC3)			0.741	0.5579
Marketing performance (MP)			0.776	0.767
	1	Sales growth rate during last three years (MP1)			0.806	0.6218
	2	Market share growth rate during last three years (MP2)			0.771	0.6218
financial performance (FP)			0.894	0.895
	1	Return of Investment in the last three years (FP1)			0.927	0.8094
	2	Profitability in the last three years (FP2)			0.873	0.8094

Latent variables constructs	Measure items		Cronbach's α	Composite reliability	Standardized item loading	CITC
Production-marketing integration (PMI)			0.851	0.853
	1	Joint activities in new product development (PMI1)			0.683	0.6235
	2	Coordinating to solve daily problem (PMI2)			0.683	0.6141
	3	Information sharing through ERP system (PMI3)			0.587	0.5428
	4	Collaboration in demand forecasting (PMI4)			0.701	0.6451
	5	Marketing department consulting with production department when making sales plan (PMI5)			0.709	0.6396
	6	Production department consulting with marketing department when making production plan (PMI6)			0.611	0.5640
	7	Joint activities in process improvement (PMI7)			0.737	0.6657
BTO competitiveness (BTOC)			0.7008	0.704
	1	Product delivery capability (BTOC1)			0.574	0.4688
	2	Flexibility of responding to customer demand (BTOC2)			0.676	0.5264
	3	Capability of customer service (BTOC3)			0.741	0.5579
Marketing performance (MP)			0.776	0.767
	1	Sales growth rate during last three years (MP1)			0.806	0.6218
	2	Market share growth rate during last three years (MP2)			0.771	0.6218
financial performance (FP)			0.894	0.895
	1	Return of Investment in the last three years (FP1)			0.927	0.8094
	2	Profitability in the last three years (FP2)			0.873	0.8094

Note(s): The item BTOC4 was deleted since its low factor loading (0.437 < 0.5) and CITC value (0.365 < 0.4)