Table 1.

Positioning our study within key literature on B2B customer relationship development

Summary of key research on B2B customer relationship development
ReferenceMethodology (c/e)*Relational state/phase conceptualizationSelf-disclosureRelational cost and reward evaluationTrustCommitmentCommunicationSocial bonds
Dwyer et al. (1987) c✓ ✓✓✓✓ 
Rousseau et al. (1998) c✓ ✓✓ ✓ 
Ring and Van de Ven (1994) c✓  ✓ ✓✓
Wilson (1995) c✓ ✓✓✓✓✓
Johnson and Selnes (2004) c✓ ✓✓✓  
Jap and Ganesan (2000) e✓   ✓✓ 
Hibbard et al. (2001) e✓  ✓✓✓ 
Jap and Anderson (2007) e✓  ✓ ✓ 
Palmatier et al. (2013) e✓   ✓  
Zhang et al. (2016) e✓  ✓✓✓ 
Our studye✓✓✓✓✓✓✓

Notes:

*Crefers to a conceptual paper; e refers to an empirical paper

or Create an Account

Close subscription notice
Close access options