Table 4 Path estimates of structural...

Table 4

Path estimates of structural models

	Relationship	Standardized path coefficients	t-values	Result
H1	PS → PI	0.17	3.03	Supported
H2	PS → PC	0.29	5.76	Supported
H3	PS → PE	−0.08	−1.68	Not supported
H4	PS → POE	−0.03	−0.66	Not supported
H5	PS → NEE	−0.37	−7.83	Supported
H6	PC → PI	0.12	2.25	Supported
H7	PE → PI	−0.16	−2.79	Supported
H8	POE → PI	0.34	6.36	Supported
H9	NEE → PI	−0.05	−0.86	Not supported
H10	PC → POE	0.37	7.40	Supported
H11	PC → NEE	0.24	5.46	Supported
H12	PE → POE	0.25	2.25	Supported
H13	PE → NEE	0.46	9.97	Supported

	Relationship	Standardized path coefficients	t-values	Result
H1	PS → PI	0.17	3.03	Supported
H2	PS → PC	0.29	5.76	Supported
H3	PS → PE	−0.08	−1.68	Not supported
H4	PS → POE	−0.03	−0.66	Not supported
H5	PS → NEE	−0.37	−7.83	Supported
H6	PC → PI	0.12	2.25	Supported
H7	PE → PI	−0.16	−2.79	Supported
H8	POE → PI	0.34	6.36	Supported
H9	NEE → PI	−0.05	−0.86	Not supported
H10	PC → POE	0.37	7.40	Supported
H11	PC → NEE	0.24	5.46	Supported
H12	PE → POE	0.25	2.25	Supported
H13	PE → NEE	0.46	9.97	Supported

Note(s): χ²: 6584.56; df: 239; p < 0.0001; χ²/df: 2.44 < 3; RMSEA: 0.062 (%90 CI for RMSEA: 0.057–0.068); RMR: 0.013; SRMR: 0.09; CFI: 0.96: NFI: 0.93; NNFI: 0.95

PS: Price sensitivity, PC: Perception of cheapness and PE: Perception of expensiveness

POE: Positive emotions, NEE: Negative emotions and PI: purchase intention

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