Table II.

Actions and meetings in the WindPower/hydro relationship

WindPowerHydro
Global CustomerContextManufacturing Supplier
Benefits/costsValue DriversBenefits/costs
Direct/indirect functionsDirect/indirect functions
Strategic/relational
 Actions 
Joint Business Review Meeting (I)
WindPower presents strategy for preferred supplier collaboration
  
WindPower highlights perceived importance of: mind-set and strategic skills
Joint discussions of standards for: cost, price, deliveries and quality
 Joint in-depth dialogues: more phone meetings and emailsInternal meeting (I) and actions
Implementation of LEAN production for cost reductions
Reorganising of stock handling (from push to pull)
New development process (additional steps for collaboration)
Joint Business Review Meeting (II)
(Factory visit – Hydro parent company in Germany)  
Hydro presents overview of ‘value to customer’ activities
WindPower evaluates Hydro’s performance and gives feedback for improvement on: cost, price, deliveries and quality
WindPower highlights perceived importance of: global presence and strategic skills for managing sub-supplier network
WindPower highlights perceived importance of: openness and transparency
Joint discussions on: developing new solutions (technological innovation)  
 Joint quality inspection: WindPower visits Hydro to evaluate quality and test programInternal meeting (II) and actions
Planning and initiation of strategic purchasing project (+ hiring industrial PhD student to advance effort)
Planning and initiation of global approach project
Extension of quality test facilities
Development of new business plans
Joint Business Review Meeting (III)Joint in-depth dialogues: more phone meetings and emails 
Hydro presents: new business plans and upcoming projects and strategy for developing sub-supplier network
WindPower evaluates (negatively) and asks for improvement on: cost, price, deliveries and quality
Hydro highlights perceived importance of: reliable forecasting and information
 Joint development workshop: Arranged by WindPower for engineers and techniciansInternal meetings (III + IV) and actions
Reorganisation of LEAN production, testing and initiation of Six Sigma and total quality programmes (to remedy poor evaluation)
Development of strategy for handling collaboration with WindPower
Further development of global approach project
Joint Business Review Meeting (IV)  
Hydro presents status on: cost, price, deliveries and quality
WindPower evaluates (positively) and comments on: Hydro’s customer collaboration strategy and global approach project
  Internal meetings (V + VI) and actions
Organisation of additional joint factory visits (nationally and globally)
Planning and initiation of new customer collaboration strategy – to engage more strategically with other customers

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