Table 1.

Data sources

Data typeQuantityData source
Semi-standardized interviews (face-to-face)1812 interviews with 8 informants – including the entrepreneur-owner, CMO, COO, design and production director, open innovation manager and 3 Project Managers of Elly (4 informants – the entrepreneur-owner, CMO, COO and open innovation manager – were interviewed 2 times)
6 interviews with the 4 informants – including Founder 1, Founder 2, chief technical officer and a project manager of Silby (Founder 1 was interviewed 2 times)
Internal documents54 (pages)Meeting minutes, notes, memos, presentations and the annual corporate strategy report book (11 documents)
External documents and sources36 (pages)Silby and Elly website, news articles, industry reports

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