Three types of entrepreneurial networking logics
| Causal networking | Effectual networking | Guided networking | |
|---|---|---|---|
| Theoretical underpinning | A “discovery” theory of entrepreneurship (Kirzner, 1997; Shane, 2003) | A “creation” theory of entrepreneurship (Alvarez and Barney, 2007; Alvarez et al., 2013; Miller, 2007) | A “hybrid” decision-making logic; causal and effectual logics may exist in tandem (Sarasvathy, 2001; Dew et al., 2009) |
| Goal/means | Goal-oriented, i.e. Defining the final objective up front (Chandler et al., 2011) | Mean-oriented, i.e. unspecified possible (near-term) future (Welter et al., 2016); goals are not available and tend to emerge in the process of interaction with network actors (Engel et al., 2017) | A combination of both causal and effectual logic, i.e. the planning effectuator approach (Reymen et al., 2015; Smolka et al., 2018) |
| Underlying logic in the networking behavior | Narrow (search scope) directed at specific predetermined targets, i.e. focused on meeting the ‘right’ people and reaching them efficiently (Engel et al., 2017) | Broad (search scope), directed at generating unexpected contingencies, i.e. focused on meeting new people or discovering new facets in existing ties (Engel et al., 2017) | Search may be both broad and narrow depending on tasks at hand |
| “Cognition-precedes-action” search heuristics (Cyert and March, 1963; Gavetti and Rivkin, 2007) | “Action-precedes-cognition” search heuristics (Sarasvathy, 2001; Elfring and Hulsink, 2007) | Guided by a strategic direction (often medium or longer-term), couple long term objectives with short-term experiments (Smolka et al., 2018) | |
| Outcome | Measured outcomes against preset goals, securing needed resources and progressing toward given venture goals (Engel et al., 2017) | Serendipitous outcomes involving resources, ideas or both, which result in new or modified ventures goals (Engel et al., 2017) | A combination of measured and serendipitous outcomes, e.g. (firms) can take advantage of opportunities that arise due to unexpected events while still focusing on a long-term goal (Zheng and Mai, 2013) |
| Causal networking | Effectual networking | Guided networking | |
|---|---|---|---|
| Theoretical underpinning | A “discovery” theory of entrepreneurship ( | A “creation” theory of entrepreneurship ( | A “hybrid” decision-making logic; causal and effectual logics may exist in tandem ( |
| Goal/means | Goal-oriented, i.e. Defining the final objective up front ( | Mean-oriented, i.e. unspecified possible (near-term) future ( | A combination of both causal and effectual logic, i.e. the |
| Underlying logic in the networking behavior | Narrow (search scope) directed at specific predetermined targets, i.e. focused on meeting the ‘right’ people and reaching them efficiently ( | Broad (search scope), directed at generating unexpected contingencies, i.e. focused on meeting new people or discovering new facets in existing ties ( | Search may be both broad and narrow depending on tasks at hand |
| “Cognition-precedes-action” search heuristics ( | “Action-precedes-cognition” search heuristics ( | Guided by a strategic direction (often medium or longer-term), couple long term objectives with short-term experiments ( | |
| Outcome | Measured outcomes against preset goals, securing needed resources and progressing toward given venture goals ( | Serendipitous outcomes involving resources, ideas or both, which result in new or modified ventures goals ( | A combination of measured and serendipitous outcomes, e.g. (firms) can take advantage of opportunities that arise due to unexpected events while still focusing on a long-term goal ( |
Sharing content requires targeting cookies to be enabled. Please update your cookie preferences to use this feature.