Table A1 Examples of coding three... | Emerald Publishing

Table A1

Examples of coding three networking logics

	Examples from our cases
Causal networking	In the case of PHY, the founders had a pre-defined business model from the outset. To achieve this goal, their initial networking building was narrow and focused.
Causal networking	As the founder mentioned, “Our business is in identifying proven Chinese botanical drug treatments which meets unmet (known) medical needs in the West and in undertaking the purification, characterization, clinical trials and formulation required to make them acceptable to regulatory authorities in the west … so we tried very hard and finalized a deal with Chinese ministry of health from Bill's (co-founder) contacts.”
Effectual networking	In the case of ID, funding cuts at the founders’ research institute led them to various research grant agencies and industry partners without a clear pre-defined goal.
Effectual networking	As the founder said, “If you like, the drive to the commercialize came out of the frustration, that we couldn’t do the research with conventional funding …...So what I did was to persuade the industry...If you are looking for characteristics, it's called bloody mindless.”
Guided networking	In the case of NOVA, the entry of the architect helped to evaluate their potential target markets and develop a more robust business model.
Guided networking	As the founder said, “with MG's advice, we brought in external advisors, including accountants, patent attorney, marketing research firm – they put together a very comprehensive package which we will not be able to do ourselves… it expanded the (target) market size 5-fold from what it is now.”

	Examples from our cases
Causal networking	In the case of PHY, the founders had a pre-defined business model from the outset. To achieve this goal, their initial networking building was narrow and focused.
Causal networking	As the founder mentioned, “Our business is in identifying proven Chinese botanical drug treatments which meets unmet (known) medical needs in the West and in undertaking the purification, characterization, clinical trials and formulation required to make them acceptable to regulatory authorities in the west … so we tried very hard and finalized a deal with Chinese ministry of health from Bill's (co-founder) contacts.”
Effectual networking	In the case of ID, funding cuts at the founders’ research institute led them to various research grant agencies and industry partners without a clear pre-defined goal.
Effectual networking	As the founder said, “If you like, the drive to the commercialize came out of the frustration, that we couldn’t do the research with conventional funding …...So what I did was to persuade the industry...If you are looking for characteristics, it's called bloody mindless.”
Guided networking	In the case of NOVA, the entry of the architect helped to evaluate their potential target markets and develop a more robust business model.
Guided networking	As the founder said, “with MG's advice, we brought in external advisors, including accountants, patent attorney, marketing research firm – they put together a very comprehensive package which we will not be able to do ourselves… it expanded the (target) market size 5-fold from what it is now.”