Table 4. Descriptive statistics of...

Table 4.

Descriptive statistics of external factors, company postings and stakeholder’s responses

Dimension		Item	n	Min.	Max	Mean/Percentage	SD
External factors
Point in time
	Time of the day	Leisure time (5–10 p.m.): no (0) vs yes (1)	321	0	1	44%	0.497
	Day of the week	Monday till Sunday	321	–	–	Monday 17%; Tuesday16%; Wednesday13%; Thursday18%´; Friday16%; Saturday11%; Sunday10%	–
	Holiday month	(February, July, August, December): no (0) vs yes (1)	321	0	1	38%	0.486
	Public holidays	No (0) vs yes (1)	321	0	1	4%	0.190
Weather
	Temperature	Degrees Celsius^a	321	−12	34	10.56	9.871
	Precipitation	mm^b	320	0	91	6.09	10.029
	Humidity	Percent^a	321	21	100	69.93	18.331
	Barometric pressure	mbar^a	321	994	1037	1017.29	7.756
	Wind velocity	km/h^a	321	2	48	17.28	9.907
	Weather condition	Sunshine or partly sunshine: no (0) vs yes (1)^a	321	0	1	31%	0.463
Company posting
	Content	Company related: no (0) vs yes (1)^c	320	0	1	35%	0.479
	Visualization	Picture: no (0) vs yes (1)	321	0	1	75%	0.433
	Length	Number of words	321	0	91	24.43	16.476
Stakeholder’s response
	Reaction	Number of reactions per post	321	0	1379	46.07	110.649
	Comment	Comments to the posting: no (0) vs yes (1)	321	0	1	41%	0.492
	Shares	Shares of the posting: no (0) vs yes (1)	320	0	1	38%	0.485

Dimension		Item	n	Min.	Max	Mean/Percentage	SD
External factors
Point in time
	Time of the day	Leisure time (5–10 p.m.): no (0) vs yes (1)	321	0	1	44%	0.497
	Day of the week	Monday till Sunday	321	–	–	Monday 17%; Tuesday16%;Wednesday13%; Thursday18%´;Friday16%; Saturday11%;Sunday10%	–
	Holiday month	(February, July, August, December):no (0) vs yes (1)	321	0	1	38%	0.486
	Public holidays	No (0) vs yes (1)	321	0	1	4%	0.190
Weather
	Temperature	Degrees Celsius^a	321	−12	34	10.56	9.871
	Precipitation	mm^b	320	0	91	6.09	10.029
	Humidity	Percent^a	321	21	100	69.93	18.331
	Barometric pressure	mbar^a	321	994	1037	1017.29	7.756
	Wind velocity	km/h^a	321	2	48	17.28	9.907
	Weather condition	Sunshine or partly sunshine:no (0) vs yes (1)^a	321	0	1	31%	0.463
Company posting
	Content	Company related: no (0) vs yes (1)^c	320	0	1	35%	0.479
	Visualization	Picture: no (0) vs yes (1)	321	0	1	75%	0.433
	Length	Number of words	321	0	91	24.43	16.476
Stakeholder’sresponse
	Reaction	Number of reactions per post	321	0	1379	46.07	110.649
	Comment	Comments to the posting: no (0) vs yes (1)	321	0	1	41%	0.492
	Shares	Shares of the posting: no (0) vs yes (1)	320	0	1	38%	0.485

Notes: n, number of postings; Mean, arithmetic average; SD, standard deviation. ^aAt the time of posting. ^bOn the day of posting. ^cCompany-related postings that focus on, e.g., product and service information; job offers or investment projects of the company; not company-related postings with general information about, e.g., the current energy transition, electric mobility, energy saving tips, events, things to do in the city or contests

Source: Own compilation

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