Target group Instagram data, ten top Instagram influencers in Chile in 2020 (12/29/2020 www.starngage.com)
| Instagram influencer name | Followers | Following | Avg. likes | Avg. comments | Participation rate | Total publication |
|---|---|---|---|---|---|---|
| @kingarturo23oficial | 14,072,974 | 362 | 323,853 | 1,993 | 2.3% | 1,719 |
| @ignaciaa_antonia | 6,411,946 | 272 | 618,341 | 8,181 | 9.70% | 539 |
| @palomamami | 4,180,476 | 75 | 668,131 | 7,602 | 16,10% | 144 |
| @franciscosaavedr | 3,264,034 | 4,740 | 6,335 | 134 | 0.10% | 7,832 |
| @pamefieradiaz | 2,304,349 | 358 | 25,034 | 708 | 1.1% | 1,872 |
| @mendezjoaquin | 2,236,564 | 3,635 | 39,119 | 1,887 | 1.8% | 2,849 |
| @camilarecabarrenoficial | 2,219,578 | 1,271 | 71,138 | 357 | 3.2% | 1,885 |
| @max.valenzuela01 | 2,202,340 | 131 | 163,994 | 841 | 7.4% | 31 |
| @iamferv | 1,877,563 | 423 | 331,493 | 5,209 | 17.9% | 223 |
| @k3lcalderon | 1,675,004 | 2,089 | 33,778 | 770 | 2.0% | 6,042 |
| Instagram influencer name | Followers | Following | Avg. likes | Avg. comments | Participation rate | Total publication |
|---|---|---|---|---|---|---|
| @kingarturo23oficial | 14,072,974 | 362 | 323,853 | 1,993 | 2.3% | 1,719 |
| @ignaciaa_antonia | 6,411,946 | 272 | 618,341 | 8,181 | 9.70% | 539 |
| @palomamami | 4,180,476 | 75 | 668,131 | 7,602 | 16,10% | 144 |
| @franciscosaavedr | 3,264,034 | 4,740 | 6,335 | 134 | 0.10% | 7,832 |
| @pamefieradiaz | 2,304,349 | 358 | 25,034 | 708 | 1.1% | 1,872 |
| @mendezjoaquin | 2,236,564 | 3,635 | 39,119 | 1,887 | 1.8% | 2,849 |
| @camilarecabarrenoficial | 2,219,578 | 1,271 | 71,138 | 357 | 3.2% | 1,885 |
| @max.valenzuela01 | 2,202,340 | 131 | 163,994 | 841 | 7.4% | 31 |
| @iamferv | 1,877,563 | 423 | 331,493 | 5,209 | 17.9% | 223 |
| @k3lcalderon | 1,675,004 | 2,089 | 33,778 | 770 | 2.0% | 6,042 |
Note(s): www.starngage.com shows the Top Instagram Influencers by country and year. In this study, Chile and 2020
Source(s): Authors’ elaboration
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