Table 1 Target group Instagram data, ten...

Table 1

Target group Instagram data, ten top Instagram influencers in Chile in 2020 (12/29/2020 www.starngage.com)

Instagram influencer name	Followers	Following	Avg. likes	Avg. comments	Participation rate	Total publication
@kingarturo23oficial	14,072,974	362	323,853	1,993	2.3%	1,719
@ignaciaa_antonia	6,411,946	272	618,341	8,181	9.70%	539
@palomamami	4,180,476	75	668,131	7,602	16,10%	144
@franciscosaavedr	3,264,034	4,740	6,335	134	0.10%	7,832
@pamefieradiaz	2,304,349	358	25,034	708	1.1%	1,872
@mendezjoaquin	2,236,564	3,635	39,119	1,887	1.8%	2,849
@camilarecabarrenoficial	2,219,578	1,271	71,138	357	3.2%	1,885
@max.valenzuela01	2,202,340	131	163,994	841	7.4%	31
@iamferv	1,877,563	423	331,493	5,209	17.9%	223
@k3lcalderon	1,675,004	2,089	33,778	770	2.0%	6,042

Instagram influencer name	Followers	Following	Avg. likes	Avg. comments	Participation rate	Total publication
@kingarturo23oficial	14,072,974	362	323,853	1,993	2.3%	1,719
@ignaciaa_antonia	6,411,946	272	618,341	8,181	9.70%	539
@palomamami	4,180,476	75	668,131	7,602	16,10%	144
@franciscosaavedr	3,264,034	4,740	6,335	134	0.10%	7,832
@pamefieradiaz	2,304,349	358	25,034	708	1.1%	1,872
@mendezjoaquin	2,236,564	3,635	39,119	1,887	1.8%	2,849
@camilarecabarrenoficial	2,219,578	1,271	71,138	357	3.2%	1,885
@max.valenzuela01	2,202,340	131	163,994	841	7.4%	31
@iamferv	1,877,563	423	331,493	5,209	17.9%	223
@k3lcalderon	1,675,004	2,089	33,778	770	2.0%	6,042

Note(s): www.starngage.com shows the Top Instagram Influencers by country and year. In this study, Chile and 2020

Source(s): Authors’ elaboration

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