Table 1

Characteristics of interview respondents

RespondentsOrganizationExpertise
1Digital AgencyWeb agent and certified Google partner
Specialized in Virtual Reality projects, Strategic Communication and Mobile Apps
2Full services sports Marketing CompanyCo-founder
Data scientist and digital consultant of important Football teams, Sport Federations and Media
3Online Magazine and Database of Movie InformationCEO and co-founder
Expert in managing information related to movies and cinema contents
4Company of digital division of a leading publishing GroupManaging director of the “digital division” of Media Group
Expert of Digital Media
5Customer Journey AgencyCEO
Specialized in digital marketing and web strategies
6Digital AgencyPresident
Specialized in digitization, knowledge management and innovation
7Technology CompanyGeneral Director
Specialized in Artificial intelligence, big data analytics and digital advertising
8Global, diversified media, information and services companyChief Digital Officer for Italy e Western Europe
Specialized in digital content and Consumer Experience
9“Business incubator” company for innovative start-upFounder, Chairman and Chief technology officer
Specialized in new digital technologies and selection of innovative projects and start-up
10Company among the main rating agencies in Europe specialized in managing financial informationHead of Structured Finance, Investor Relations and ESG
Specialized in Corporate Development
11ICT company specialized for business drivers of change for its customersHead of Innovation, Marketing and Technology
Specialized in innovative technologies and in the development of an open innovation ecosystems
12e-Commerce company that serves the technological evolution of Italian householdsChief Marketing Officer
Specialized in market trends analysis and in product design and distribution format
13Company in the field of cloud marketing technologiesChief Innovation Officer
Specialized in Data driven and Advanced Marketing Automation features
14International e-commerce company specialized in engineering software solutionsChief Executive Officer
Specialized in internationalization, innovation, and profitable organic growth, accelerated via targeted acquisitions
15International e-commerce company specialized in air navigation servicesInnovation manager
Specialized in digital transformation, ICT solutions and Enterprise Resource Planning
16International e-commerce company specialized in air navigation servicesCEO
Specialized in analysis, planning and creation of projects for the computerized management of corporate procedures
17Company in Big Data Analytics and Email Collaboration, supporting firms' Digital TransformationCEO
Specialized in big data management
18Sports digital contents companyManaging Director
Specialized in Media Content
19Web services companyManaging director
Specialized in managing Multination IT Companies
20Multimedia production company with creative and experimental approachFounder
Specialized in movie direction, movie production and cross-media
21Multimedia publishing companyCEO
Expert of Digital Media
22Innovative start-up in IoT and Industry 4.0 solutions CEO
Expert of IoT and technological innovation
23Leading Data-driven company in EuropeHead of Strategy
Specialized in strategic management
24Consulting firm, specialized in systems integration and technologyBusiness Analytic and Consultant
Specialized in strategic and business intelligence
25Tour operator, specialized in “experiential” tourismCo-founder
Expert of digital communication

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