Table 1 Descriptive statistics of the...

Table 1

Descriptive statistics of the companies involved in the study and of their challenges

Partner	Company size	Country of participants	Number of participants	Gender	Challenge description
One	100k – 500k	Worldwide	13 [20]	45% female	Company one wants to introduce a strategic change concerning the new product development process
One	100k – 500k	Worldwide	13 [20]	45% female	Individual visions and keywords describe behaviors for introducing the new Product Development process
Two	100–500	Italy	22 [23]	53% female	Company two wants to change its strategic direction, introducing new values and norms
Two	100–500	Italy	22 [23]	53% female	Individual visions and keywords describe behaviors for introducing the new strategic direction
Three	100–500	Switzerland, Italy	30 [32]	47% female	Company three wants to weave the opportunities provided by digital technologies into its values
Three	100–500	Switzerland, Italy	30 [32]	47% female	Individual visions and keywords describe behaviors for embracing the new digital values
Four	10k – 50k	Italy	20 [20]	45% female	Company four wants to introduce a new work model to improve its reactiveness to changes in the market
Four	10k – 50k	Italy	20 [20]	45% female	Individual visions and keywords describe behaviors for introducing the new work model

Partner	Company size	Country of participants	Number of participants	Gender	Challenge description
One	100k – 500k	Worldwide	13 [20]	45% female	Company one wants to introduce a strategic change concerning the new product development process
One	100k – 500k	Worldwide	13 [20]	45% female	Individual visions and keywords describe behaviors for introducing the new Product Development process
Two	100–500	Italy	22 [23]	53% female	Company two wants to change its strategic direction, introducing new values and norms
Two	100–500	Italy	22 [23]	53% female	Individual visions and keywords describe behaviors for introducing the new strategic direction
Three	100–500	Switzerland, Italy	30 [32]	47% female	Company three wants to weave the opportunities provided by digital technologies into its values
Three	100–500	Switzerland, Italy	30 [32]	47% female	Individual visions and keywords describe behaviors for embracing the new digital values
Four	10k – 50k	Italy	20 [20]	45% female	Company four wants to introduce a new work model to improve its reactiveness to changes in the market
Four	10k – 50k	Italy	20 [20]	45% female	Individual visions and keywords describe behaviors for introducing the new work model