Table 2

Average importance of various means of protecting the competitive advantage of new or improved products and processes in large firms and SMEs (scale: 1 = not at all important; 5 = very important)

ProductsProcesses
How important are the following means of protecting the competitive advantages of new or improved products and processes on average for your company?Large firms (std. dev.)SMEs (std. dev.)Large firms (std. dev.)SMEs (std. dev.)
(a) Patents3.57 (1.38)3.29 (1.20)2.52 (1.41)2.67 (1.40)
(b) Secrecy3.74 (0.99)4.07 (0.96)3.58 (1.30)3.68 (1.22)
(c) Complexity of product or process design3.70 (0.96)3.72 (1.05)3.49 (1.24)3.38 (1.00)
(d) Keeping qualified personnel in the firm4.38 (0.62)4.42 (0.91)4.16 (0.86)4.23 (0.84)
(e) Creation of lead times by other means than (a) – (d)3.73 (0.88)3.63 (0.83)3.19 (1.06)3.35 (1.01)
(f) Cost reductions in production3.88 (1.06)3.58 (1.16)4.02 (0.90)3.64 (1.14)
(g) Complementary sales3.17 (0.99)3.10 (0.92)2.82 (1.09)2.68 (1.29)
(h) Complementary manufacturing2.50 (0.94)2.48 (0.76)2.54 (1.08)2.33 (0.94)
(i) Marketing and after-sales service3.64 (0.86)3.74 (1.14)3.06 (1.15)2.96 (1.32)
(j) Creation of costs for customers to switch supplier3.13 (1.03)2.88 (1.36)2.88 (0.95)2.56 (1.46)
(k) Securing formal contractual control over important actors in the value chain (key suppliers and customers) by contracting or integration (e.g. through M&As)3.14 (1.04)3.34 (1.12)3.11 (1.10)2.92 (1.13)
(l) Securing informal control over important actors in the value chain (e.g. through trust and personal relations)3.40 (1.02)3.72 (1.05)3.12 (1.03)3.50 (1.04)

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