Table 5

Average importance (scale: 1 = not at all important; 7 = very important) and counterfactual change in importance (scale: −3 = large decrease in importance; 0 = no change; +3 = large increase in importance) of various strategies for commercializing (exploiting) new or improved technologies among startups

How important are the following strategies for commercializing (exploiting) new or improved technologies for your company?Factual importance (std. dev.)Counterfactual changeSignificance (difference from 0)
In-house development, production, and sales of technology-based products and services6.19 (1.21)0.6150.001
Partnerships and collaborations with other organizations for development, production, and sales of technology-based products and services5.34 (1.48)0.5540.002
Sales of technologies (including licensing)4.97 (1.85)−0.0460.811
Selling the firm and its technologies to another owner (exit)4.30 (1.91)0.0920.626

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