Profile of the companies investigated
| Company ID | Location | Year of establishment | Interviewees | Number of employees | Market sector | Primary markets | Further information |
|---|---|---|---|---|---|---|---|
| A | Campogalliano (Modena) | 1984 | Chief executive officer and fashion designer | 12 employees and a sales agent | Sweaters and pullovers for men; high-fashion women's wear | Russia, Japan, Belgium, Portugal, Germany and Greece | – |
| B | Carpi (Modena) | 1995 | Retail manager and style manager | 350 | Ready-to-wear clothing for men, women and kids, accessories, shoes and swimsuit | Belgium, Holland, Greece, Saudi Arabia, Morocco, Far East | The company owns 9 registered trademarks |
| C | Carpi (Modena) | Production manager | 12 employees and a specialised designer | Northern and Central Italy, Spain, Germany, Switzerland and France | – | ||
| D | Florence | 1921 | Production manager | 7,000 employees worldwide (1,000 in the headquarter) | Leather goods (e.g. handbags, small leather goods and luggage), shoes, fine clothes, watches and jewellery | Italy, Tokyo and Hong Kong | – |
| E | Sansepolcro (Arezzo) | 1945 | Production manager and marketing manager | 250 employees in Italy, 200 employees in Bulgaria | Knitwear for men, both casual and elegant; seasonal collection for women; suits for men | Italy and Europe | The company currently sponsors two teams of the Italian football league |
| F | Ponderano (Biella) | 1867 | Chief executive officer, information technology manager and logistic manager | 35 | Knitwear, underwear, lingerie and beachwear | n.a | – |
| G | 1965 | Production manager and marketing manager | 12 | Knitwear | Italy and Europe | The annual production accounts for approx. 200,000 fashion items, while the peak daily production can reach 2,000 items | |
| H | Milan | 1948 | Company owner (who is also production manager) | 5 | handmade blouse and shirts | Italy and worldwide (with 7,000 customers around the world) | – |
| I | Milan | 2003 | Company owner (who is also stylist manager) | 5 | Eco-fashion items | Italy | – |
| J | Bologna, “Centergross” shopping centre | 1980 | Production and financial manager | 24 employees and 2 fashion designers | Fast-fashion, high-fashion and knitwear | n.a | The annual production of company I reaches 400,000 items, with collections composed, on average, of more than 200 items |
| K | Reggio nell'Emilia | 2007 (as an independent brand) | Company owner (who is also stylist manager) | 5 | Eco-fashion items | Italy | – |
| L | Verona | 1977 | One of the company owners (who is also stylist manager) | 100 | Women's wear | Italy and worldwide | The company owns several main fashion brands and manufactures more than 2,000 new styles per year |
| M | Bologna, “Centergross” shopping centre | 1991 | Marketing manager | 18 | Fast fashion, high-fashion collections for kids | Italy, Russia, Spain, Belgium, Holland, Luxembourg, Greece, Hong Kong and China. The company realizes more than 70% of its sales in Italy and approx. 30% abroad | – |
| N | Florence | 2006 (as an independent company) | Chief executive officer | 3 employees and 3 managers, plus several co-makers (e.g. knitters, seamstresses and interim personnel) | Eco-fashion items | Italy | – |
| O | Spino d'Adda (Cremona) | 1952 | Marketing manager | 56 | Swimwear, underwear, sportswear and casual | Italy | The company got important certifications in the field of quality, such as the Oeko Tex certificate and ISO 9001 certification |
| Company ID | Location | Year of establishment | Interviewees | Number of employees | Market sector | Primary markets | Further information |
|---|---|---|---|---|---|---|---|
| A | Campogalliano (Modena) | 1984 | Chief executive officer and fashion designer | 12 employees and a sales agent | Sweaters and pullovers for men; high-fashion women's wear | Russia, Japan, Belgium, Portugal, Germany and Greece | – |
| B | Carpi (Modena) | 1995 | Retail manager and style manager | 350 | Ready-to-wear clothing for men, women and kids, accessories, shoes and swimsuit | Belgium, Holland, Greece, Saudi Arabia, Morocco, Far East | The company owns 9 registered trademarks |
| C | Carpi (Modena) | Production manager | 12 employees and a specialised designer | Northern and Central Italy, Spain, Germany, Switzerland and France | – | ||
| D | Florence | 1921 | Production manager | 7,000 employees worldwide (1,000 in the headquarter) | Leather goods (e.g. handbags, small leather goods and luggage), shoes, fine clothes, watches and jewellery | Italy, Tokyo and Hong Kong | – |
| E | Sansepolcro (Arezzo) | 1945 | Production manager and marketing manager | 250 employees in Italy, 200 employees in Bulgaria | Knitwear for men, both casual and elegant; seasonal collection for women; suits for men | Italy and Europe | The company currently sponsors two teams of the Italian football league |
| F | Ponderano (Biella) | 1867 | Chief executive officer, information technology manager and logistic manager | 35 | Knitwear, underwear, lingerie and beachwear | n.a | – |
| G | 1965 | Production manager and marketing manager | 12 | Knitwear | Italy and Europe | The annual production accounts for approx. 200,000 fashion items, while the peak daily production can reach 2,000 items | |
| H | Milan | 1948 | Company owner (who is also production manager) | 5 | handmade blouse and shirts | Italy and worldwide (with 7,000 customers around the world) | – |
| I | Milan | 2003 | Company owner (who is also stylist manager) | 5 | Eco-fashion items | Italy | – |
| J | Bologna, “Centergross” shopping centre | 1980 | Production and financial manager | 24 employees and 2 fashion designers | Fast-fashion, high-fashion and knitwear | n.a | The annual production of company I reaches 400,000 items, with collections composed, on average, of more than 200 items |
| K | Reggio nell'Emilia | 2007 (as an independent brand) | Company owner (who is also stylist manager) | 5 | Eco-fashion items | Italy | – |
| L | Verona | 1977 | One of the company owners (who is also stylist manager) | 100 | Women's wear | Italy and worldwide | The company owns several main fashion brands and manufactures more than 2,000 new styles per year |
| M | Bologna, “Centergross” shopping centre | 1991 | Marketing manager | 18 | Fast fashion, high-fashion collections for kids | Italy, Russia, Spain, Belgium, Holland, Luxembourg, Greece, Hong Kong and China. The company realizes more than 70% of its sales in Italy and approx. 30% abroad | – |
| N | Florence | 2006 (as an independent company) | Chief executive officer | 3 employees and 3 managers, plus several co-makers (e.g. knitters, seamstresses and interim personnel) | Eco-fashion items | Italy | – |
| O | Spino d'Adda (Cremona) | 1952 | Marketing manager | 56 | Swimwear, underwear, sportswear and casual | Italy | The company got important certifications in the field of quality, such as the Oeko Tex certificate and ISO 9001 certification |
Note(s): “n.a.” = not available
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