Table 2 General overview of the... | Emerald Publishing

Table 2

General overview of the innovation process of the companies investigated

Company	Size	Process innovation	Product innovation	Manufacturing of customised items
Company	Size	Business area where innovations are introduced	Main goals of the new collection designed	Manufacturing of customised items
A	Small	Communication: implementation of a CRM platform	Preserving the company's style	No
B	Medium	Manufacturing: Implementation of new manufacturing technologies to reduce manufacturing lead times Distribution: creation of 2 divisions to manage distribution activities in different markets Employees training: Training of new enrolled people by company employees and by external consultants	Preserving the company's style; adapting the clothing items to the market trends	No
C	Small	n.a	Adapting the clothing items to the market trends	Yes, for private labels
D	Big	Human resource management: New strategies for human resource management, to incentivize value creation and social responsibility Quality and safety: Development of a new packaging with low environmental impact; reduction of CO2 emissions; use of LED lights; introduction of ISO 14000 certification Communication: Use of new communication channels (i.e. Internet)	Preserving the company's style; creating new market trends	Yes, for the final customer
E	Medium	Manufacturing: Introduction of state-of-the-art technological equipment Communication: Marketing and advertising campaigns with new testimonials	Preserving the company's style; adapting the clothing items to the market trends	Yes, for private labels
F	Small	Manufacturing: Introduction of state-of-the-art technological equipment Quality and safety: Installation of a photovoltaic plan	Preserving the company's style	No
G	Small	Manufacturing: Implementation of lean manufacturing strategies Quality and safety: Installation of a photovoltaic plant	Preserving the company's style; adapting the clothing items to the market trends	Yes, for private labels
H	Small	Manufacturing: Implementation of lean manufacturing strategies	n.a	Yes, for the final customer
I	Small	Quality and safety: Choice of fabrics with low environmental impact	Preserving the company's style	Yes, for the final customer
J	Small	n.a	Adapting the clothing items to the market trends	No
K	Small	Quality and safety: Choice of fabrics with low environmental impact	Adapting the clothing items to the market trends	No
L	Medium	Communication: New communication channels (i.e. Internet)	Adapting the clothing items to the market trends	Yes, for the final customer
M	Small	Manufacturing: Introduction of new monitoring tools for manufacturing activities	Preserving the company's style; adapting the clothing items to the market trends	No
N	Small	Quality and safety: Choice of fabrics with low environmental impact	Preserving the company's style	No
O	Small	Manufacturing: Introduction of state-of-the-art technological equipment Quality and safety: Introduction of eco-friendly items; choice of fabrics with low environmental impact; installation of a photovoltaic plant	Preserving the company's style; adapting the clothing items to the market trends	Yes, for the final customer

Company	Size	Process innovation	Product innovation	Manufacturing of customised items
Company	Size	Business area where innovations are introduced	Main goals of the new collection designed	Manufacturing of customised items
A	Small	Communication: implementation of a CRM platform	Preserving the company's style	No
B	Medium	Manufacturing: Implementation of new manufacturing technologies to reduce manufacturing lead timesDistribution: creation of 2 divisions to manage distribution activities in different marketsEmployees training: Training of new enrolled people by company employees and by external consultants	Preserving the company's style; adapting the clothing items to the market trends	No
C	Small	n.a	Adapting the clothing items to the market trends	Yes, for private labels
D	Big	Human resource management: New strategies for human resource management, to incentivize value creation and social responsibilityQuality and safety: Development of a new packaging with low environmental impact; reduction of CO2 emissions; use of LED lights; introduction of ISO 14000 certificationCommunication: Use of new communication channels (i.e. Internet)	Preserving the company's style; creating new market trends	Yes, for the final customer
E	Medium	Manufacturing: Introduction of state-of-the-art technological equipmentCommunication: Marketing and advertising campaigns with new testimonials	Preserving the company's style; adapting the clothing items to the market trends	Yes, for private labels
F	Small	Manufacturing: Introduction of state-of-the-art technological equipmentQuality and safety: Installation of a photovoltaic plan	Preserving the company's style	No
G	Small	Manufacturing: Implementation of lean manufacturing strategiesQuality and safety: Installation of a photovoltaic plant	Preserving the company's style; adapting the clothing items to the market trends	Yes, for private labels
H	Small	Manufacturing: Implementation of lean manufacturing strategies	n.a	Yes, for the final customer
I	Small	Quality and safety: Choice of fabrics with low environmental impact	Preserving the company's style	Yes, for the final customer
J	Small	n.a	Adapting the clothing items to the market trends	No
K	Small	Quality and safety: Choice of fabrics with low environmental impact	Adapting the clothing items to the market trends	No
L	Medium	Communication: New communication channels (i.e. Internet)	Adapting the clothing items to the market trends	Yes, for the final customer
M	Small	Manufacturing: Introduction of new monitoring tools for manufacturing activities	Preserving the company's style; adapting the clothing items to the market trends	No
N	Small	Quality and safety: Choice of fabrics with low environmental impact	Preserving the company's style	No
O	Small	Manufacturing: Introduction of state-of-the-art technological equipmentQuality and safety: Introduction of eco-friendly items; choice of fabrics with low environmental impact; installation of a photovoltaic plant	Preserving the company's style; adapting the clothing items to the market trends	Yes, for the final customer

Note(s): “n.a.” = not available