Table 4 Collaboration mechanisms... | Emerald Publishing

Table 4

Collaboration mechanisms implemented by the companies investigated

Company	Collaboration with external partners
Company	Type of collaboration mechanism	Partners involved	Type of distribution network	Use of on-line sales channels
A	Collaboration in the NPD process	Co-makers (knitwear manufacturers)	Independent multi-brand stores; sales agents	No
B	Collaboration in the NPD process; Collaboration for distribution activities; Collaboration for manufacturing specific products	Suppliers; co-makers; Distributors; brand owners	Proprietary and franchising mono-brand stores (150); independent stores (1800)	No
C	Long-term partnerships	Private labels and customers	n.a	n.a
D	Long-term partnerships; Collaboration for manufacturing specific products	Suppliers and specialized co-makers	Proprietary mono-brand stores (295); independent stores (400); franchising stores; duty free	Yes
E	Collaboration in the NPD process; Long-term partnerships; Collaboration for employee training	Suppliers; Manufacturers; Sales agents	Sales agents	No
F	Long-term partnerships	Selected manufacturers	Independent multi-brand stores	No
G	Long-term partnerships	Selected manufacturers and sales agents	Independent multi-brand stores	No
H	Long-term partnerships	Selected manufacturers	On-line sales; mono-brand stores (1)	Yes
I	Collaboration in the NPD process	Suppliers	Mono-brand stores (1); specialized distributors	No
J	Collaboration in the NPD process	Suppliers	Independent multi-brand stores	No
K	Collaboration in the NPD process	Co-makers	Specialized distributors	No
L	Collaboration in the NPD process	Selected manufacturers	Independent multi-brand stores; mono-brand stores (1)	No
M	Collaboration in the NPD process; Long-term partnerships	Selected manufacturers and suppliers; Sales agents	Independent multi-brand stores (500); mono-brand stores (2)	No
N	Long-term partnerships	Manufacturers, suppliers and distributors	Specialized distributors; sales agents	Yes
O	Collaboration in the NPD process	Manufacturers	Sales agents	No

Company	Collaboration with external partners
Company	Type of collaboration mechanism	Partners involved	Type of distribution network	Use of on-line sales channels
A	Collaboration in the NPD process	Co-makers (knitwear manufacturers)	Independent multi-brand stores; sales agents	No
B	Collaboration in the NPD process; Collaboration for distribution activities; Collaboration for manufacturing specific products	Suppliers; co-makers; Distributors; brand owners	Proprietary and franchising mono-brand stores (150); independent stores (1800)	No
C	Long-term partnerships	Private labels and customers	n.a	n.a
D	Long-term partnerships; Collaboration for manufacturing specific products	Suppliers and specialized co-makers	Proprietary mono-brand stores (295); independent stores (400); franchising stores; duty free	Yes
E	Collaboration in the NPD process; Long-term partnerships; Collaboration for employee training	Suppliers; Manufacturers; Sales agents	Sales agents	No
F	Long-term partnerships	Selected manufacturers	Independent multi-brand stores	No
G	Long-term partnerships	Selected manufacturers and sales agents	Independent multi-brand stores	No
H	Long-term partnerships	Selected manufacturers	On-line sales; mono-brand stores (1)	Yes
I	Collaboration in the NPD process	Suppliers	Mono-brand stores (1); specialized distributors	No
J	Collaboration in the NPD process	Suppliers	Independent multi-brand stores	No
K	Collaboration in the NPD process	Co-makers	Specialized distributors	No
L	Collaboration in the NPD process	Selected manufacturers	Independent multi-brand stores; mono-brand stores (1)	No
M	Collaboration in the NPD process; Long-term partnerships	Selected manufacturers and suppliers; Sales agents	Independent multi-brand stores (500); mono-brand stores (2)	No
N	Long-term partnerships	Manufacturers, suppliers and distributors	Specialized distributors; sales agents	Yes
O	Collaboration in the NPD process	Manufacturers	Sales agents	No

Note(s): “n.a.” = not available