Table 2

Confirmatory factor analysis results

Construct and measuresCodeLoadingsαCRAVE
Risk-taking (RS)  0.8900.8960.686
Invests in higher risk projectsRS10.85   
Tolerance for high risk projectsRS20.92   
Taking chances is part of business strategyRS30.66   
Takes calculated risks with new ideasRS40.86   
Innovativeness (INV)  0.8560.8560.598
Creativity in methods of operationsINV10.78   
Seeks out new ways of doing thingsINV20.82   
Encourages people to think in unique waysINV30.78   
Constantly experimenting with new productsINV40.72   
Proactiveness (PR)  0.8550.8550.600
Seeks to exploit anticipated market changesPR10.77   
Opportunistically shape export environmentPR20.88   
Positioning to meet export market demandsPR30.74   
Excel at identifying opportunitiesPR40.69   
Competitive aggressiveness (AG)  0.8740.8750.637
Adopts competitive posture to overtake competitorsAG10.81   
Responds to actions of our competitorsAG20.86   
Out-maneuver the competition as best as I canAG30.81   
Takes bold and hostile decision-makingAG40.71   
Autonomy (AT)  0.8550.8570.668
Self-directed in pursuit of market opportunitiesAUT10.81   
Acts and thinks without interferenceAUT20.89   
Behaves autonomously in all business operationsAUT30.75   
Export performance (EXP)  0.9340.9320.604
Export has been very profitableEXP10.77   
Export has generated a high sales volumeEXP20.73   
Export has achieved rapid growthEXP30.86   
Export has improved our global competitivenessEXP40.84   
Export has strengthened our strategic positionEXP50.76   
Export has significantly increased our global market shareEXP60.80   
The export performance has been satisfactoryEXP70.79   
Our firm export has been successfulEXP80.71   
Our firm export has fully met our expectationEXP90.73   

Note(s): α, Cronbach’s alpha; CR, Composite Reliability; AVE, Average Variance Extracted

Source(s): Survey data (2022)

or Create an Account

Close subscription notice
Close access options