ATTC

0.860

0.620

0.481

0.424

0.251

0.195

0.111

0.531

0.204

0.416

0.659

CSRA

0.556

0.764

0.687

0.800

0.549

0.243

0.264

0.831

0.227

0.341

0.661

CSRF

0.415

0.579

0.882

0.430

0.328

0.281

0.417

0.573

0.315

0.291

0.608

CSRI

0.342

0.659

0.327

0.739

0.528

0.116

0.257

0.716

0.219

0.291

0.570

CSRM ego

–0.212

–0.474

–0.271

–0.421

0.804

0.107

0.135

0.477

0.080

0.193

0.365

CSRM stake

0.164

0.193

0.207

0.049

–0.029

0.716

0.392

0.306

0.256

0.203

0.170

CSRM strategic

0.072

0.225

0.333

0.192

0.043

0.300

0.922

0.232

0.300

0.046

0.294

CSRM value

0.453

0.712

0.458

0.554

–0.396

0.224

0.184

0.782

0.239

0.356

0.572

CSRP

0.180

0.196

0.196

0.112

–0.027

0.209

0.210

0.188

0.817

0.037

0.156

FOP

0.392

0.328

0.262

0.250

–0.183

0.053

0.024

0.324

0.005

1.000

0.688

PI

0.557

0.545

0.484

0.419

–0.294

0.109

0.219

0.446

0.104

0.650

0.855

Note(s):CSRA: CSR authenticity / PI: purchase intention / ATTC: attitude toward the company / FOP: frequency of purchase / CSRF: CSR fit / CSRMstake: CSR motives stakeholder-driven / CSRMvalue: CSR motives value-driven / CSRMego: CSR motives egoistic-driven / CSRMstrategic: CSR motives strategic-driven / CSRI: CSR impact / CSRP: CSR proof (square root of the AVE in italic) and HTMT.85 criterion (gray)

Source(s):Table by authors