Mediation effects
| Relationships | Total effect | Confidence interval (bias corrected) | t-value | p value |
|---|---|---|---|---|
| CSRA → PI | 0.545 | [0.418; 0.641] | 9.766 | 0.000 |
| CSRA → PI | 0.264 | [0.143; 0.389] | 4.196 | 0.000 |
| CSRA → ATTC → PI | 0.125 | [0.050; 0.206] | 3.066 | 0.002 |
| CSRA → FOP → PI | 0.156 | [0.093; 0.230] | 4.532 | 0.000 |
| CSRA → PI | 0.281 | [0.196; 0.375] | 6.087 | 0.000 |
| Relationships | Total effect | Confidence interval (bias corrected) | ||
|---|---|---|---|---|
| CSRA → PI | 0.545 | [0.418; 0.641] | 9.766 | 0.000 |
| CSRA → PI | 0.264 | [0.143; 0.389] | 4.196 | 0.000 |
| CSRA → ATTC → PI | 0.125 | [0.050; 0.206] | 3.066 | 0.002 |
| CSRA → FOP → PI | 0.156 | [0.093; 0.230] | 4.532 | 0.000 |
| CSRA → PI | 0.281 | [0.196; 0.375] | 6.087 | 0.000 |
Note(s): CSRA: CSR authenticity/PI: purchase intention/ATTC: attitude toward the company/FOP: frequency of purchase
Source(s): Table by authors
Sharing content requires targeting cookies to be enabled. Please update your cookie preferences to use this feature.