Table 1 Analysis process Interpretative... | Emerald Publishing

Table 1

Analysis process

Interpretative repertoire	Phase 1: Tracing recurring discursive elements (themes, vocabularies) to identify interpretative repertoires	Phase 2: Examining argumentation related to the recurring themes	Phase 3: Interpreting the repertoire's functions and socio-cultural linkages
1. Discursive move: rejecting “excessive” feminism	Negative projections of claiming equality for the sake of equality and Black-and-White argumentation	Using modality to condemn particular actions	Portraying dominant gender inequality debate as remote and repudiating structural discrimination
		Distancing through emotional reactions (frustration, exhaustion)
		Pejorative descriptions (“ridiculous,” “fuss”)
2. Discursive move: articulating self-reliant professional futures	Achieved through polarity: Eliciting negative views of women's victimization, blaming men, complaining, playing “martyr”	Speaking for oneself and on behalf of other women	Distancing from potentially harmful “victim” identities and arguing for women's responsibility
		Using modality to encourage particular actions
		Using modality to encourage particular actions	Embedded in the Nordic strong women discourse and reliance on equal opportunity
		Using disclaimers and emphasizing one's opinion and experience (“in my opinion,” “from the people I know”)
	Articulating beliefs in self-reliance, confidence, determination, and choice as key constituents in women's careers
		Using modality to condemn particular actions
		Distancing through emotional reactions (frustration)
3. Discursive move: producing idealized role models	Idealized femininity built from attributes and behaviors that integrate strength, confidence, gutsiness, self-reliance and energy with calmness, maternalism and beauty	Using superlatives to idealize the role model	Survival in the neoliberal society depends on one's ability to “balance right” in the masculine profession

Interpretative repertoire	Phase 1: Tracing recurring discursive elements (themes, vocabularies) to identify interpretative repertoires	Phase 2: Examining argumentation related to the recurring themes	Phase 3: Interpreting the repertoire's functions and socio-cultural linkages
1. Discursive move: rejecting “excessive” feminism	Negative projections of claiming equality for the sake of equality and Black-and-White argumentation	Using modality to condemn particular actions	Portraying dominant gender inequality debate as remote and repudiating structural discrimination
		Distancing through emotional reactions (frustration, exhaustion)
		Pejorative descriptions (“ridiculous,” “fuss”)
2. Discursive move: articulating self-reliant professional futures	Achieved through polarity: Eliciting negative views of women's victimization, blaming men, complaining, playing “martyr”	Speaking for oneself and on behalf of other women	Distancing from potentially harmful “victim” identities and arguing for women's responsibility
		Using modality to encourage particular actions
		Using modality to encourage particular actions	Embedded in the Nordic strong women discourse and reliance on equal opportunity
		Using disclaimers and emphasizing one's opinion and experience (“in my opinion,” “from the people I know”)
	Articulating beliefs in self-reliance, confidence, determination, and choice as key constituents in women's careers
		Using modality to condemn particular actions
		Distancing through emotional reactions (frustration)
3. Discursive move: producing idealized role models	Idealized femininity built from attributes and behaviors that integrate strength, confidence, gutsiness, self-reliance and energy with calmness, maternalism and beauty	Using superlatives to idealize the role model	Survival in the neoliberal society depends on one's ability to “balance right” in the masculine profession