Sociodemographic profile of the sample
| Characteristics | Utilitarian % | Hedonic % |
|---|---|---|
| Gender | ||
| Men | 50.3 | 51.0 |
| Female | 49.7 | 49.0 |
| Completed studies | ||
| Primary | 35.5 | 27.1 |
| Secondary | 41.8 | 47.6 |
| University | 21.4 | 24.8 |
| Age | ||
| Up to 25 | 15.6 | 15.5 |
| 25–45 | 51.3 | 49.6 |
| 45 and over | 34.1 | 34.9 |
| Job | ||
| Not working | 25.2 | 21.8 |
| Self-employed | 13.9 | 13.9 |
| Employed | 56.9 | 60.5 |
| Retired | 4.0 | 3.8 |
| Household income (reference average €1,800) | ||
| Well below average | 14.1 | 7.8 |
| Below average | 25.3 | 19.7 |
| Average | 39.3 | 41.1 |
| Above average | 16.9 | 24.5 |
| Well above average | 4.4 | 6.9 |
| Characteristics | Utilitarian % | Hedonic % |
|---|---|---|
| Men | 50.3 | 51.0 |
| Female | 49.7 | 49.0 |
| Primary | 35.5 | 27.1 |
| Secondary | 41.8 | 47.6 |
| University | 21.4 | 24.8 |
| Up to 25 | 15.6 | 15.5 |
| 25–45 | 51.3 | 49.6 |
| 45 and over | 34.1 | 34.9 |
| Not working | 25.2 | 21.8 |
| Self-employed | 13.9 | 13.9 |
| Employed | 56.9 | 60.5 |
| Retired | 4.0 | 3.8 |
| Well below average | 14.1 | 7.8 |
| Below average | 25.3 | 19.7 |
| Average | 39.3 | 41.1 |
| Above average | 16.9 | 24.5 |
| Well above average | 4.4 | 6.9 |
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