Mobile services
| Please show from 1 (totally disagree) to 7 (totally agree) your level of agreement with the following statements | ||||||||
| Satisfaction | ||||||||
| sat1 | I am satisfied with my mobile company (MC) | 1 | 2 | 3 | 4 | 5 | 6 | 7 |
| sat2 | My MC meets my needs extremely well | 1 | 2 | 3 | 4 | 5 | 6 | 7 |
| sat3 | What I get from my MC is what I expect for this service | 1 | 2 | 3 | 4 | 5 | 6 | 7 |
| sat4 | Globally, I am satisfied with the service provided by my MC | 1 | 2 | 3 | 4 | 5 | 6 | 7 |
| Alternative attractiveness | ||||||||
| atr1 | I would probably be happy with another MC | 1 | 2 | 3 | 4 | 5 | 6 | 7 |
| atr2 | If I needed to switch there are other good MC to choose from | 1 | 2 | 3 | 4 | 5 | 6 | 7 |
| atr3 | Compared to my MC, there are other MC with which I would be equally satisfied | 1 | 2 | 3 | 4 | 5 | 6 | 7 |
| Post-purchase regret | ||||||||
| preg1a | It was a wise decision | 1 | 2 | 3 | 4 | 5 | 6 | 7 |
| preg2 | I regret the choice | 1 | 2 | 3 | 4 | 5 | 6 | 7 |
| preg3a | If I had to do it over again I would make the same choice | 1 | 2 | 3 | 4 | 5 | 6 | 7 |
| preg4a | The choice has been beneficial for me | 1 | 2 | 3 | 4 | 5 | 6 | 7 |
| preg5a | I consider it a right decision | 1 | 2 | 3 | 4 | 5 | 6 | 7 |
| Show from 1 (totally disagree) to 7 (totally agree) your level of agreement with the following statements regarding how you think you would feel about switching to another mobile company | ||||||||
| Anticipated regret | ||||||||
| areg1a | I would think it is a wise decision | 1 | 2 | 3 | 4 | 5 | 6 | 7 |
| areg2a | I would not regret leaving my company | 1 | 2 | 3 | 4 | 5 | 6 | 7 |
| areg3a | I would feel that if I had to do it over again I would go for the same choice | 1 | 2 | 3 | 4 | 5 | 6 | 7 |
| areg4a | I would think that the decision is beneficial for me | 1 | 2 | 3 | 4 | 5 | 6 | 7 |
| areg5a | I would consider it a right decision | 1 | 2 | 3 | 4 | 5 | 6 | 7 |
| Past switching behaviour | ||||||||
| psb | How many mobile companies have you been with since you started using this kind of service? | – | ||||||
| Switching intention | ||||||||
| si | Rate the probability of switching to another MC within the next two months from 1 (definitely not) to 7 (yes, definitely) | 1 | 2 | 3 | 4 | 5 | 6 | 7 |
| Satisfaction | ||||||||
| sat1 | I am satisfied with my mobile company (MC) | 1 | 2 | 3 | 4 | 5 | 6 | 7 |
| sat2 | My MC meets my needs extremely well | 1 | 2 | 3 | 4 | 5 | 6 | 7 |
| sat3 | What I get from my MC is what I expect for this service | 1 | 2 | 3 | 4 | 5 | 6 | 7 |
| sat4 | Globally, I am satisfied with the service provided by my MC | 1 | 2 | 3 | 4 | 5 | 6 | 7 |
| Alternative attractiveness | ||||||||
| atr1 | I would probably be happy with another MC | 1 | 2 | 3 | 4 | 5 | 6 | 7 |
| atr2 | If I needed to switch there are other good MC to choose from | 1 | 2 | 3 | 4 | 5 | 6 | 7 |
| atr3 | Compared to my MC, there are other MC with which I would be equally satisfied | 1 | 2 | 3 | 4 | 5 | 6 | 7 |
| Post-purchase regret | ||||||||
| preg1a | It was a wise decision | 1 | 2 | 3 | 4 | 5 | 6 | 7 |
| preg2 | I regret the choice | 1 | 2 | 3 | 4 | 5 | 6 | 7 |
| preg3a | If I had to do it over again I would make the same choice | 1 | 2 | 3 | 4 | 5 | 6 | 7 |
| preg4a | The choice has been beneficial for me | 1 | 2 | 3 | 4 | 5 | 6 | 7 |
| preg5a | I consider it a right decision | 1 | 2 | 3 | 4 | 5 | 6 | 7 |
| Anticipated regret | ||||||||
| areg1a | I would think it is a wise decision | 1 | 2 | 3 | 4 | 5 | 6 | 7 |
| areg2a | I would not regret leaving my company | 1 | 2 | 3 | 4 | 5 | 6 | 7 |
| areg3a | I would feel that if I had to do it over again I would go for the same choice | 1 | 2 | 3 | 4 | 5 | 6 | 7 |
| areg4a | I would think that the decision is beneficial for me | 1 | 2 | 3 | 4 | 5 | 6 | 7 |
| areg5a | I would consider it a right decision | 1 | 2 | 3 | 4 | 5 | 6 | 7 |
| Past switching behaviour | ||||||||
| psb | How many mobile companies have you been with since you started using this kind of service? | – | ||||||
| Switching intention | ||||||||
| si | Rate the probability of switching to another MC within the next two months from 1 (definitely not) to 7 (yes, definitely) | 1 | 2 | 3 | 4 | 5 | 6 | 7 |
Note: aReverse coded
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