Table AII

Holiday destinations (HD)

Please show from 1 (totally disagree) to 7 (totally agree) your level of agreement with the following statements
Satisfaction
 sat1I am satisfied with my experience in X1234567
 sat2My trip to X meets my needs extremely well1234567
 sat3What I get from my trip to X is what I expected for this trip1234567
 sat4Globally, I am satisfied with my experience in X1234567
Alternative attractiveness
 atr1I would probably be happy with another HD1234567
 atr2If I needed to switch there are other good HD to choose from1234567
 atr3Compared to X, there are other HD with which I would be equally satisfied1234567
Post-purchase regret
 preg1aIt was a wise decision1234567
 preg2I regret the choice1234567
 preg3aIf I had to do it over again I would make the same choice1234567
 preg4aThe choice has been beneficial for me1234567
 preg5aI consider it a right decision1234567
Show from 1 (totally disagree) to 7 (totally agree) your level of agreement with the following statements regarding how you think you would feel about switching to another mobile company
Anticipated regret
 areg1aI would think it is a wise decision1234567
 areg2aI would not regret switching to a different HD1234567
 areg3aI would feel that if I had to do it over again I would go for the same choice1234567
 areg4aI would think that the decision is beneficial for me1234567
 areg5aI would consider it a right decision1234567
Past switching behaviour
 psbHow many different tourist destinations have you gone on your main holidays in the last 4 years?
Switching intention
 siRate the probability that on your next main vacation trip you will go again to X from 1 (definitely not) to 7 (yes, definitely)1234567

Notes:aReverse coded. The questions refer to the last main holiday destination: X

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