Reliability and convergent validity of the measurement model
| Convergent validity | Reliability | ||||||||||
| Factor loading (robust t-value) | Loading average | α | CR | AVE | |||||||
| Factor | Item | (M)obile | (D)estinations | M | D | M | D | M | D | M | D |
| SATISFACTION (SAT) | sat2 | 0.86 (15.08) | 0.83 (10.54) | 0.90 | 0.85 | 0.92 | 0.89 | 0.92 | 0.89 | 0.80 | 0.72 |
| sat3 | 0.92 (18.27) | 0.89 (12.19) | |||||||||
| sat4 | 0.91 (18.29) | 0.83 (9.94) | |||||||||
| ALTERNATIVE ATTRACTIVENESS (ATR) | atr2 | 0.77 (11.16) | 0.76 (8.85) | 0.82 | 0.74 | 0.80 | 0.70 | 0.81 | 0.71 | 0.67 | 0.55 |
| atr3 | 0.87 (12.51) | 0.72 (8.90) | |||||||||
| POST PURCHASE REGRET (PREG) | preg1 | 0.90 (16.07) | 0.88 (13.86) | 0.86 | 0.83 | 0.91 | 0.89 | 0.92 | 0.90 | 0.74 | 0.70 |
| preg3 | 0.86 (15.84) | 0.77 (13.70) | |||||||||
| preg4 | 0.82 (19.30) | 0.82 (17.04) | |||||||||
| preg5 | 0.86 (17.14) | 0.87 (14.24) | |||||||||
| ANTICIPATED REGRET (AREG) | areg1 | 0.90 (27.35) | 0.76 (14.80) | 0.92 | 0.83 | 0.96 | 0.91 | 0.96 | 0.92 | 0.84 | 0.69 |
| aref2 | 0.86 (25.22) | 0.76 (12.82) | |||||||||
| areg3 | 0.93 (30.59) | 0.88 (15.10) | |||||||||
| areg4 | 0.95 (31.57) | 0.83 (13.71) | |||||||||
| areg5 | 0.95 (32.39) | 0.90 (13.05) | |||||||||
| Goodness of fit indexes | |||||||||||
| NFI | NNFI | CFI | IFI | RMSEA | |||||||
| Mobile services | S-B χ2 (71df)=138.04 (p=0.00) | 0.962 | 0.976 | 0.981 | 0.981 | 0.049 | |||||
| Destinations | S-B χ2 (71df)=137.61 (p=0.00) | 0.926 | 0.952 | 0.962 | 0.963 | 0.048 | |||||
| Convergent validity | Reliability | ||||||||||
| Factor loading (robust | Loading average | CR | AVE | ||||||||
| Factor | Item | (M)obile | (D)estinations | M | D | M | D | M | D | M | D |
| sat2 | 0.86 (15.08) | 0.83 (10.54) | 0.90 | 0.85 | 0.92 | 0.89 | 0.92 | 0.89 | 0.80 | 0.72 | |
| sat3 | 0.92 (18.27) | 0.89 (12.19) | |||||||||
| sat4 | 0.91 (18.29) | 0.83 (9.94) | |||||||||
| atr2 | 0.77 (11.16) | 0.76 (8.85) | 0.82 | 0.74 | 0.80 | 0.70 | 0.81 | 0.71 | 0.67 | 0.55 | |
| atr3 | 0.87 (12.51) | 0.72 (8.90) | |||||||||
| preg1 | 0.90 (16.07) | 0.88 (13.86) | 0.86 | 0.83 | 0.91 | 0.89 | 0.92 | 0.90 | 0.74 | 0.70 | |
| preg3 | 0.86 (15.84) | 0.77 (13.70) | |||||||||
| preg4 | 0.82 (19.30) | 0.82 (17.04) | |||||||||
| preg5 | 0.86 (17.14) | 0.87 (14.24) | |||||||||
| areg1 | 0.90 (27.35) | 0.76 (14.80) | 0.92 | 0.83 | 0.96 | 0.91 | 0.96 | 0.92 | 0.84 | 0.69 | |
| aref2 | 0.86 (25.22) | 0.76 (12.82) | |||||||||
| areg3 | 0.93 (30.59) | 0.88 (15.10) | |||||||||
| areg4 | 0.95 (31.57) | 0.83 (13.71) | |||||||||
| areg5 | 0.95 (32.39) | 0.90 (13.05) | |||||||||
| Goodness of fit indexes | |||||||||||
| NFI | NNFI | CFI | IFI | RMSEA | |||||||
| Mobile services | S-B | 0.962 | 0.976 | 0.981 | 0.981 | 0.049 | |||||
| Destinations | S-B | 0.926 | 0.952 | 0.962 | 0.963 | 0.048 | |||||
Notes: α, Cronbach’s alpha; CR, composite reliability; AVE, average variance extracted
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