Multigroup analysis: moderating effect of type of service
| G1: mobile | G2: destination | ||||
|---|---|---|---|---|---|
| H | Structural relation | Loading (t-value) | Loading (t-value) | χ2 Diff. | S/NS |
| RQ6a | Satisfaction→Switch Int (G1>G2) | −0.17 (−1.66) | −0.06 (−0.72) | 12.61** | Supported |
| RQ6b | Alt. attractiveness→Switch Int (G1>G2) | 0.18 (3.31**) | 0.14 (2.36*) | 1.50 | Not supported |
| RQ6c | Post purchase regret→Switch Int (G1>G2) | 0.43 (3.99**) | 0.12 (1.67) | 16.84** | Supported |
| RQ6d | Anticipated regret→Switch Int (G1<G2) | −0.03 (−0.78) | −0.16 (−3.48**) | 4.14* | Supported |
| RQ6e | Past switching→Switch Int (G1<G2) | 0.02 (0.49) | 0.31 (5.89**) | 15.62** | Supported |
| S-B χ2 (176df)=349.268 (p=0.00) | BBNFI 0.940 | BBNNFI 0.958 | CFI 0.969 | IFI 0.970 | RMSEA 0.050 |
| G1: mobile | G2: destination | ||||
|---|---|---|---|---|---|
| H | Structural relation | Loading ( | Loading ( | S/NS | |
| Satisfaction→Switch Int (G1>G2) | −0.17 (−1.66) | −0.06 (−0.72) | 12.61** | Supported | |
| Alt. attractiveness→Switch Int (G1>G2) | 0.18 (3.31**) | 0.14 (2.36*) | 1.50 | Not supported | |
| Post purchase regret→Switch Int (G1>G2) | 0.43 (3.99**) | 0.12 (1.67) | 16.84** | Supported | |
| Anticipated regret→Switch Int (G1<G2) | −0.03 (−0.78) | −0.16 (−3.48**) | 4.14* | Supported | |
| Past switching→Switch Int (G1<G2) | 0.02 (0.49) | 0.31 (5.89**) | 15.62** | Supported | |
| S-B | BBNFI | BBNNFI | CFI | IFI | RMSEA |
Notes: S/NS, RQ support or not support. *p<0.05; **p<0.01
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