Measurement scales and their sources
| Construct | Description | Source |
|---|---|---|
| Attitude towards economic benefits of purchasing counterfeit products |
| As adapted from Yoo and Lee (2009) |
| Intention to purchase counterfeit products |
| As adapted from Dodds et al. (1991) |
| Price-quality inference of counterfeit products |
| As adapted from De Matos et al. (2007) |
| Construct | Description | Source |
|---|---|---|
| Attitude towards economic benefits of purchasing counterfeit products | I buy counterfeit products if I think genuine designer products are too expensive I buy counterfeit products if I cannot afford to buy designer products I buy counterfeit products without hesitation if I have a chance to buy the counterfeits I buy counterfeit products, instead of designer products, if I prefer specific brands I boast about counterfeit products as if they are genuine brand products I usually purchase counterfeits when it is difficult to distinguish between the counterfeits and the genuine products | As adapted from |
| Intention to purchase counterfeit products | The likelihood of me purchasing a counterfeit product is … My willingness to buy a counterfeit product is … The probability that I would consider buying a counterfeit product is … At the price shown, the chances of me purchasing a counterfeit product are … If I were going to buy a product, I would consider buying a model at the price shown … | As adapted from |
| Price-quality inference of counterfeit products | Generally speaking, the higher the price of a product, the higher the quality The price of a product is a good indicator of its quality You always have to pay a bit more for the best | As adapted from |