Sample demographic characteristics
| Frequency | Percentage | |
|---|---|---|
| Gender | ||
| Male | 187 | 49.2% |
| Female | 193 | 50.8% |
| Total | 380 | 100% |
| Age | ||
| 18–19 | 158 | 41.6% |
| 20–25 | 121 | 31.8% |
| 26–30 | 101 | 26.6% |
| Total | 380 | 100% |
| Marital status | ||
| Married | 22 | 5.8% |
| Single | 358 | 94.2% |
| Total | 380 | 100% |
| Level of education | ||
| High School | 179 | 47.1% |
| Diploma | 27 | 7.1% |
| Degree | 95 | 25.0% |
| Postgraduate | 79 | 20.8% |
| Total | 380 | 100% |
| Occupation | ||
| Student | 380 | 100.0% |
| Total | 380 | 100% |
| Purchase frequency | ||
| Monthly | 236 | 62.1% |
| Seasonally | 65 | 17.1% |
| Annually | 79 | 20.8% |
| Total | 380 | 100% |
| Amount of money spent | ||
| Less than *R250 | 104 | 27.4% |
| Between R250 and R500 | 82 | 21.6% |
| Between R501 and R1000 | 96 | 25.3% |
| More than R1000 | 98 | 25.8% |
| Total | 380 | 100% |
| Frequency | Percentage | |
|---|---|---|
| Male | 187 | 49.2% |
| Female | 193 | 50.8% |
| 18–19 | 158 | 41.6% |
| 20–25 | 121 | 31.8% |
| 26–30 | 101 | 26.6% |
| Married | 22 | 5.8% |
| Single | 358 | 94.2% |
| High School | 179 | 47.1% |
| Diploma | 27 | 7.1% |
| Degree | 95 | 25.0% |
| Postgraduate | 79 | 20.8% |
| Student | 380 | 100.0% |
| Monthly | 236 | 62.1% |
| Seasonally | 65 | 17.1% |
| Annually | 79 | 20.8% |
| Less than *R250 | 104 | 27.4% |
| Between R250 and R500 | 82 | 21.6% |
| Between R501 and R1000 | 96 | 25.3% |
| More than R1000 | 98 | 25.8% |
Note(s): Rand (R) is the South African currency. R1 = US$0.057 as of 19 September 2022