Hypothesis testing results
| Hypothesis | Proposed hypothesis relationship | Beta coefficients (β) | t-statistics | p-values | Decision |
|---|---|---|---|---|---|
| H1 | ATT → PI | 0.444 | 7.169 | 0.000 | Supported |
| H2 | PQ → PI | 0.775 | 26.311 | 0.000 | Supported |
| H3 | PQ → ATT | 0.400 | 6.361 | 0.000 | Supported |
| Mediation analysis results | |||||
| H4 | PQ → ATT → PI | 0.310 | 5.973 | 0.000 | Supported |
| Hypothesis | Proposed hypothesis relationship | Beta coefficients ( | Decision | ||
|---|---|---|---|---|---|
| ATT → PI | 0.444 | 7.169 | 0.000 | Supported | |
| PQ → PI | 0.775 | 26.311 | 0.000 | Supported | |
| PQ → ATT | 0.400 | 6.361 | 0.000 | Supported | |
| PQ → ATT → PI | 0.310 | 5.973 | 0.000 | Supported | |
Note(s): ATT = Attitude towards economic benefits of purchasing counterfeits; PI = Intention to purchase counterfeits; PQ = Price-quality inference