Reliability and construct validity test results
| Research constructs | Variable | Mean value | Standard deviations | Cronbach’s α test | CR | AVE | Factor loadings | VIF (outer) values |
|---|---|---|---|---|---|---|---|---|
| PQ | − | − | − | 0.838 | 0.902 | 0.755 | − | |
| PQ1 | 3.976 | 0.720 | 0.874 | 2.052 | ||||
| PQ2 | 4.029 | 0.712 | 0.886 | 2.230 | ||||
| PQ3 | 4.045 | 0.700 | 0.846 | 1.769 | ||||
| ATT | − | − | 0.890 | 0.916 | 0.646 | |||
| ATT1 | 4.068 | 0.754 | 0.832 | 2.676 | ||||
| ATT2 | 4.024 | 0.682 | 0.826 | 2.613 | ||||
| ATT3 | 3.989 | 0.736 | 0.766 | 1.841 | ||||
| ATT4 | 4.021 | 0.722 | 0.821 | 2.188 | ||||
| ATT5 | 3.958 | 0.746 | 0.794 | 2.025 | ||||
| ATT6 | 3.863 | 0.796 | 0.783 | 1.955 | ||||
| PI | − | − | − | 0.870 | 0.906 | 0.657 | ||
| PI1 | 3.887 | 0.761 | 0.823 | 2.276 | ||||
| PI2 | 3.861 | 0.781 | 0.816 | 2.189 | ||||
| PI3 | 3.987 | 0.738 | 0.820 | 2.097 | ||||
| PI4 | 3.992 | 0.763 | 0.778 | 1.904 | ||||
| PI5 | 4.079 | 0.714 | 0.816 | 1.968 |
| Research constructs | Variable | Mean value | Standard deviations | Cronbach’s | CR | AVE | Factor loadings | VIF (outer) values |
|---|---|---|---|---|---|---|---|---|
| PQ | − | − | − | 0.838 | 0.902 | 0.755 | − | |
| PQ1 | 3.976 | 0.720 | 0.874 | 2.052 | ||||
| PQ2 | 4.029 | 0.712 | 0.886 | 2.230 | ||||
| PQ3 | 4.045 | 0.700 | 0.846 | 1.769 | ||||
| ATT | − | − | 0.890 | 0.916 | 0.646 | |||
| ATT1 | 4.068 | 0.754 | 0.832 | 2.676 | ||||
| ATT2 | 4.024 | 0.682 | 0.826 | 2.613 | ||||
| ATT3 | 3.989 | 0.736 | 0.766 | 1.841 | ||||
| ATT4 | 4.021 | 0.722 | 0.821 | 2.188 | ||||
| ATT5 | 3.958 | 0.746 | 0.794 | 2.025 | ||||
| ATT6 | 3.863 | 0.796 | 0.783 | 1.955 | ||||
| PI | − | − | − | 0.870 | 0.906 | 0.657 | ||
| PI1 | 3.887 | 0.761 | 0.823 | 2.276 | ||||
| PI2 | 3.861 | 0.781 | 0.816 | 2.189 | ||||
| PI3 | 3.987 | 0.738 | 0.820 | 2.097 | ||||
| PI4 | 3.992 | 0.763 | 0.778 | 1.904 | ||||
| PI5 | 4.079 | 0.714 | 0.816 | 1.968 |
Note(s): PQ = Price quality inference of counterfeit products; ATT = Attitude towards economic benefits of purchasing counterfeit products; PI = Intention to purchase counterfeit products