Table 3

Reliability and construct validity test results

Research constructsVariableMean valueStandard deviationsCronbach’s α testCRAVEFactor loadingsVIF (outer) values
PQ0.8380.9020.755 
PQ13.9760.7200.8742.052
PQ24.0290.7120.8862.230
PQ34.0450.7000.8461.769
ATT 0.8900.9160.646  
ATT14.0680.7540.8322.676
ATT24.0240.6820.8262.613
ATT33.9890.7360.7661.841
ATT44.0210.7220.8212.188
ATT53.9580.7460.7942.025
ATT63.8630.7960.7831.955
PI0.8700.9060.657  
PI13.8870.7610.8232.276
PI23.8610.7810.8162.189
PI33.9870.7380.8202.097
PI43.9920.7630.7781.904
PI54.0790.7140.8161.968

Note(s): PQ = Price quality inference of counterfeit products; ATT = Attitude towards economic benefits of purchasing counterfeit products; PI = Intention to purchase counterfeit products

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